Email Manager

Talent Acquisition/Human Resources, The Aaron's Family of Companies•Fort Lauderdale, FL

About The Position

We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose. Email Manager Summary: The Email/SMS Manager will work in combination with Marketing, to create, deliver, track, optimize, and automate email and sms marketing campaigns, as well as recurring and transactional emails.

Requirements

BS/BA degree in related field of study
Between 3-5 years of experience
HTML and CSS coding experience
Strong written, verbal, and communication skills a must
Worked closely with an email program tracking email schedules and success metrics
Superior project management and organizational skills
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Team player
Operates effectively in a fast-paced, deadline-driven environment
Adept at crisis management

Nice To Haves

Experience in an agency and/or corporate marketing environment preferred
Email and sms experience preferred
Experience with Listrak and Attentive preferred
Retail experience a plus

Responsibilities

Collaborate to own end to end strategy and process for email/sms calendar, development, and deployment
Provide reporting and analysis on email/sms campaigns
Perform A/B tests and provide test data results
Partner with multiple agencies to ensure creative, data and link files are delivered and on track for deployment
QA all emails/sms for creative, link and data accuracy
Develop strong understanding and capabilities to improve email program
Develop project plan and test schedule for both campaign and trigger emails
Manage the master email/sms distribution schedule
Develop segmentation strategy
Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA.
Utilize tools and automation to streamline data hygiene processes.
Conduct periodic audits to verify the integrity of email data and identify improvement areas.
Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management.