Email Growth Manager

Ruby Labs

19h • Remote

About The Position

Ruby Labs is seeking a results-obsessed Email Growth Manager to join its Email Marketing department, reporting directly to the Marketing Director. This is a high-impact, data-driven role focused on conversion optimization and growth experimentation. The primary objective is to significantly grow email marketing as a conversion channel across all Ruby Labs brands. This role is distinct from traditional email marketing, as it does not involve executing daily campaigns or managing flows. Instead, the manager will drive an experimentation culture by generating hypotheses, designing A/B tests, analyzing results, scaling successful strategies, and continuously monitoring the competitive landscape for new opportunities. The Email Growth Manager will collaborate closely with the Email Lead, Email Marketing Specialists, and the broader Marketing and Data teams to ensure that all experiments are actionable, insights are implemented, and winning ideas effectively boost sign-ups and conversions.

Requirements

• Minimum 3–5 years of experience in email marketing, growth marketing, or CRO, with a demonstrable track record of improving conversion metrics through experimentation.
• Solid experience with Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo).
• Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis.
• Strong understanding of A/B testing methodology, statistical significance, and experiment design.
• Growth mindset with an obsessive focus on conversion metrics. You think in funnels, lift percentages, and test-learn-iterate cycles.
• Highly analytical. You are comfortable pulling data, building reports, and making evidence-based decisions. You know the difference between a meaningful result and noise.
• A natural ideator who generates a high volume of creative, testable hypotheses and knows how to prioritise them by potential impact.
• Strong command of AI tools is a must. We expect this person to integrate AI into their daily workflow. From copy generation and experiment ideation to competitive research and data analysis. We leverage AI to maximize output and efficiency.
• Excellent written and verbal communication skills in English.
• Experience working with subscription-based or direct-to-consumer digital products is required.

Nice To Haves

• Ability to write clear, compelling email copy for test variants is a strong advantage.

Responsibilities

• Conversion Growth Strategy: Develop and maintain a structured experimentation roadmap, continuously generating and prioritising hypotheses to improve email conversion rates and grow email marketing as a sign-up channel across all Ruby Labs brands.
• A/B Testing & Experimentation: Ideate, design, and launch A/B and multivariate tests on subject lines, preview text, email copy, CTAs, send times, sequences, and full funnel flows, with a relentless focus on improving conversion metrics.
• Results Analysis & Rollout: Analyse test results with statistical rigour, extract clear insights, document learnings, and roll out winning experiments across all brands at scale.
• Competitive Intelligence: Continuously monitor competitors' email strategies. Including their flows, offers, messaging, frequency, and design, to identify trends, gaps, and opportunities for Ruby Labs to capitalize on.
• Email Sequence Ideation: Conceptualise and propose new email sequences, lifecycle flows, and campaign structures focused on driving sign-ups and conversions, collaborating with the email team on implementation.
• Performance Ownership: Track, report on, and own key growth KPIs including conversion rate, sign-up share from email, revenue per email, and lift from experiments.
• Cross-functional Collaboration: Work closely with the Email Lead, Email Marketing Specialists, Marketing Director, and Data Analysts to align on growth priorities and ensure experiments are properly instrumented and measurable.
• Tool Utilisation: Identify and leverage opportunities within our email tooling (Customer.io, Mixpanel) to unlock new testing and segmentation capabilities that support growth goals.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed