Email Campaign Specialist

Recorded Future•Boston, MA

3d•$109,500 - $164,000•Remote

About The Position

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking an Email Campaign Specialist to enable and empower our user base. This individual will build email programs: designing templates, set program logic, and defining segments and criteria for various stages of the customer journey. You will be hyper-focused on metrics to judge the performance of each email campaign and the program as a whole. You will set ambitious but realistic goals for every campaign and formulate a plan to hit or surpass them. You will work with leadership to intimately understand our clients’ needs and own an arm of the client communication strategy, working with other teams to deconflict schedules and ensure alignment of messaging.

Requirements

3-4 years in email marketing or digital communications
Adept with CSS, HTML, and email testing
Data-driven and analytical mindset
Skilled communicator across different media and audiences with an eye for detail
Experience creating and managing email campaigns in email marketing platforms (Hubspot, Eloqua, Pardot, Marketo, ConstantContact, etc.)

Nice To Haves

Experience working with GainSight

Responsibilities

Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention
Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle
Deliver eye-catching email templates in line with brand guidelines
Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention
Define clear and powerful segments with strategies and tailored messaging for each
Optimize program and other content performance through multivariate testing
Maintain an email calendar and share details around timing, audience, and desired outcomes