Editorial Strategist, SEO & Content

BetterHelp

1d•$120,000 - $140,000•Remote

About The Position

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Editorial Strategist at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. The Editorial Strategist is a high-impact role responsible for shaping BetterHelp’s editorial roadmap and elevating the quality, authority, and discoverability of mental-health content. Operating at the intersection of editorial strategy, SEO, and generative search, this role ensures content is editorially excellent and optimized for visibility across search engines, AI-driven experiences, and long-tail discovery channels. Partnering closely with the Head of SEO, the strategist translates organic growth goals—such as category expansion, generative search visibility, audience growth, and conversion impact—into clear editorial frameworks, content briefs, and prioritized investments. This role collaborates cross-functionally with clinical, brand, PR, paid, and legal teams to ensure accuracy, sensitivity, and compliance, while managing freelance editors and leveraging AI-enabled workflows to improve quality, efficiency, and scale. The ideal candidate blends strong editorial judgment with data-driven decision-making.

Requirements

4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment.
Strong understanding of mental health or other sensitive, regulated domains preferred.
Experience managing an editorial team.
Demonstrated ability to translate keyword research and search data into editorial strategy.
Skilled at structuring content for user intent, discoverability, clarity, and authority.
Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps).
Experience working with a CMS (publishing workflows, templates, content modeling, QA).
Exceptional writing, editing, and narrative-structuring skills.
Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements.
Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.

Nice To Haves

Strong understanding of mental health or other sensitive, regulated domains preferred.

Responsibilities

Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity.
Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds.
Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment.
Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis.
Translate SEO insights into prioritized content clusters, briefs, and scalable templates.
Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility.
Scope, brief, and publish research-driven content in partnership with Brand and PR.
Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.
Guide editors and writers on depth, clinical accuracy, readability, and user intent.
Recommend high-impact updates, rewrites, or repositioning of underperforming content.
Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality.
Partner with clinical and legal teams to validate sensitive or high-risk content.
Uphold and evolve brand voice and editorial guidelines across all content surfaces.
Ensure cohesive storytelling across blog, category pages, video scripts, and social content.
Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements.
Recommend and evaluate tests across headlines, structure, snippets, and metadata.
Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact.
Recommend landing page improvements or new page creation based on performance and competitive analysis.