Editorial Affiliate Strategy Associate

Macy's • New York, NY

3d

About The Position

Macy’s is more than just a store. We’re a story. One that’s captured the hearts
and minds of America for more than 160 years. A story about innovations and
traditions…about inspiring stores and irresistible products…about the excitement
of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day
Parade. We’ve been part of memorable moments and milestones for countless
customers and colleagues. Those stories are part of what makes this such a
special place to work.

Job Overview

The PR Associate, Digital Product Placement & Editorial Affiliate Strategy will
lead efforts to drive paid editorial coverage that converts. This role is
responsible for securing high-impact digital placements through paid affiliate
partnerships. The ideal candidate has 5–7 years of PR experience, deep
relationships with shopping editors, and a strong understanding of affiliate
platforms and paid editorial strategies. This role is an individual contributor
role that will work cross-functionally with the earned communications team and
traditional affiliate media teams.

Requirements

• 5–7 years of experience in PR, with a focus on digital media and commerce-driven editorial.
• Strong relationships with shopping editors at leading outlets (e.g., Vogue, Buzzfeed, Refinery29, People.com, Bustle, Who What Wear, Marie Claire, Apartment Therapy, Home & Gardens etc.).
• Proven success in managing paid affiliate editorial campaigns.
• Experience with affiliate platforms and tools (e.g., Skimlinks, Commission Junction).
• Excellent communication, negotiation, and storytelling skills.
• Highly organized, detail-oriented, and performance-driven.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead outreach focused on digital product placements in commerce-driven editorial content with a focus on fashion, beauty and home
• Secure coverage through weekly pitching and paid affiliate commissions.
• Manage relationships with shopping editors at top-tier fashion, beauty, and home publications.
• Negotiate and execute paid affiliate editorial linking, ensuring alignment with brand priorities and performance goals.
• Collaborate cross-functionally with Communications, Marketing Strategy, Social, and Affiliate teams to align product priorities and seasonal pushes.
• Manage editorial affiliate budget and commission structure with agency and internal teams.
• Track and report on coverage, affiliate performance, and ROI of placements weekly.
• Stay ahead of trends in digital commerce and editorial affiliate marketing to inform strategy and pitching.
• Develop a pitching cadence that focuses on driving business and Macy’s relevancy through the right products.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level