Editorial Strategy & Content Director

Intapp•Charlotte, NC

About The Position

Intapp is building a market-defining brand, and the content that brings it to life spans a rich, growing ecosystem of teams, channels, campaigns, and voices. This role exists to bring that ecosystem into focus and alignment, building the platforms, narratives, and content systems that position Intapp as the definitive Firm AI leader for professional firms. As Director of Editorial Strategy and Content, you are the editorial conductor: the person who sees the full picture of what Intapp is saying where, and to whom, and makes sure it all connects at the right time. This is a role for a builder: someone who can develop a content function with the rigor of a newsroom and the creativity of a brand studio. What you will do: Editorial strategy & content coherence Serve as Intapp’s editorial authority: the person responsible for ensuring what we publish, across every channel reflects a consistent narrative, a clear brand voice and a deliberate, bold point of view. Review content across functions (campaigns, social, web, email communications and client content) through an editorial lens, identifying gaps, redundancies, and opportunities to strengthen narrative coherence. Apply editorial judgement to determine what content should exist, what should be removed, and what is missing from the conversation entirely. Build and steward an editorial governance model that scales with the company: clear guidelines, review processes, and a shared framework for content decisions across teams. Establish and lead an Editorial Content Council — a standing cross-functional forum with stakeholder teams to review in-flight and planned content for brand tone, narrative alignment, message fidelity, and structured coordination to maximize impact. Content calendar ownership & cross-channel orchestration Own the master editorial and content calendar — coordinating narrative sequencing across brand, product, field, and client marketing so Intapp speaks with one voice across all channels. Connect the dots between content produced by Brand, PMM, Creative, Activations, Field Marketing, Client Marketing so that launches, campaigns, and narratives are sequenced with intention rather than happening in parallel. Identify moments where content from different teams can be coordinated for greater marketing impact, and proactively build them into a single unified marketing calendar. Ensure content is appropriately sequenced to support key business moments: product launches, tier one events, brand partnerships and activations, earnings windows, and industry-specific conversations. Develop frameworks for global content applicability, including guidance on localization, translation, and regional nuance, to ensure content is built to scale across markets. Partner with teams to track content production status, manage editorial timelines, maintain calendar accuracy, and surface blockers to leadership. Audience resonance & content performance Bring a consistent audience lens to content decisions: who is this for, what do they care about, and will this land? Use engagement data, brand intelligence insights, and market feedback to continuously sharpen editorial judgement and improve content performance across channels. Define and track editorial KPIs, including engagement rates and narrative alignment, and use those metrics to report on the health of the content ecosystem. Identify content gaps relative to audience segments, buying stages, or market conversations where Intapp’s voice is absent or underdeveloped.

Requirements

8–12 years of experience in content strategy or editorial leadership (ideally in B2B SaaS, enterprise technology, or professional services), with meaningful experience coordinating content across multiple channels, teams, or formats simultaneously.
A background that includes journalism, publishing, or narrative writing is strongly preferred.
You understand how stories are built, how audiences consume messaging, and what makes content worth someone’s time.
Experience running or contributing to a multi-channel content operation, whether at a media company, a digital publication, or an in-house brand team operating like one.
Experience building editorial governance, content calendars, or cross-functional content processes at scale.
Demonstrated ability to collaborate with cross-functional and executive teams in a matrixed environment.
Exceptional editorial judgement: you can read a piece of content and sense whether it’s on-brand, off-message, or missing the point – and articulate why and how to adjust it.
Keen strategic judgement: you know the difference between content that builds authority and content that fills a calendar.
Strong systems thinker: you see the full content ecosystem and know how to design processes that bring it into alignment without slowing teams down.
A natural collaborator who can work across functions without owning every output – influencing through credibility and editorial authority rather than hierarchy.
Strong writer and editor, with ability to shape others’ work by collaborating on voice guidelines.
Fluent in content performance: AEO/SEO strategy, engagement analytics, and how to use data to improve editorial decisions.
Highly organized with the ability to manage multiple stakeholders, projects, and deadlines without losing editorial quality.

Nice To Haves

Familiarity with B2B content environments, enterprise audiences, or professional services markets is a plus.

Responsibilities

Serve as Intapp’s editorial authority: the person responsible for ensuring what we publish, across every channel reflects a consistent narrative, a clear brand voice and a deliberate, bold point of view.
Review content across functions (campaigns, social, web, email communications and client content) through an editorial lens, identifying gaps, redundancies, and opportunities to strengthen narrative coherence.
Apply editorial judgement to determine what content should exist, what should be removed, and what is missing from the conversation entirely.
Build and steward an editorial governance model that scales with the company: clear guidelines, review processes, and a shared framework for content decisions across teams.
Establish and lead an Editorial Content Council — a standing cross-functional forum with stakeholder teams to review in-flight and planned content for brand tone, narrative alignment, message fidelity, and structured coordination to maximize impact.
Own the master editorial and content calendar — coordinating narrative sequencing across brand, product, field, and client marketing so Intapp speaks with one voice across all channels.
Connect the dots between content produced by Brand, PMM, Creative, Activations, Field Marketing, Client Marketing so that launches, campaigns, and narratives are sequenced with intention rather than happening in parallel.
Identify moments where content from different teams can be coordinated for greater marketing impact, and proactively build them into a single unified marketing calendar.
Ensure content is appropriately sequenced to support key business moments: product launches, tier one events, brand partnerships and activations, earnings windows, and industry-specific conversations.
Develop frameworks for global content applicability, including guidance on localization, translation, and regional nuance, to ensure content is built to scale across markets.
Partner with teams to track content production status, manage editorial timelines, maintain calendar accuracy, and surface blockers to leadership.
Bring a consistent audience lens to content decisions: who is this for, what do they care about, and will this land?
Use engagement data, brand intelligence insights, and market feedback to continuously sharpen editorial judgement and improve content performance across channels.
Define and track editorial KPIs, including engagement rates and narrative alignment, and use those metrics to report on the health of the content ecosystem.
Identify content gaps relative to audience segments, buying stages, or market conversations where Intapp’s voice is absent or underdeveloped.

Benefits

At Intapp, you’ll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients.
You’ll be part of a growing public company, with a modern work environment that’s connected yet flexible and where your professional growth and well-being are top priorities.
We’ll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.
Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family.
Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most.
We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

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