Ecosystem Marketing Manager

Affinity.co • San Francisco, CA

7d

About The Position

We're seeking a relationship-focused marketer to support and grow Affinity's ecosystem marketing program across our network of partners, customers, and industry influencers. This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community. You'll help execute programs that leverage the interconnected nature of PE/VC relationships to create authentic advocacy that drives pipeline growth.

Requirements

• 3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
• Proven track record managing customer advocacy, partner marketing, or community programs
• Strong relationship-building skills and comfort engaging with senior executives
• Interest in and understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
• Excellent communication skills with ability to craft compelling stories
• Data-driven mindset with experience measuring and optimizing relationship marketing programs
• Familiarity with AI tools for research, personalization, and content creation
• Collaborative approach with ability to work across marketing, sales, and customer success teams

Responsibilities

• Customer Advocacy Programs Build and manage a customer reference program featuring top-tier PE/VC firms
• Create compelling case studies showcasing ROI and deal flow acceleration
• Coordinate customer speaking opportunities at industry events and webinars
• Own our customer advisory board program
• Facilitate peer-to-peer networking among customers across different market segments
• Partner Marketing Drive co-marketing relationships with strategic partners in the private capital ecosystem
• Develop joint content initiatives with portfolio companies, service providers, and technology partners
• Create partner enablement materials and co-branded resources
• Build and track partner referral programs that leverage existing relationships
• Influencer & Community Relations Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
• Collaborate with industry podcast hosts and thought leadership platforms
• Coordinate influencer partnerships and thought leadership collaborations
• Develop speaking bureau relationships for Affinity executives
• Build authentic relationships within the private capital community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees