Base Ecosystem Product Marketing Manager

Coinbase Careers Page

5d • Hybrid

About The Position

Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
Baseʼs mission is to build a global onchain economy that increases innovation, creativity, and economic freedom.
We believe that the onchain platform is the most important builder platform since the internet (“onlineˮ). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.
This role is in the Product Marketing team supporting the growth of the Base Ecosystem. You will be responsible for building and driving the GTM strategy for Base, leading with storytelling to our builders and creator audience. You’ll humanize Base by elevating voices of our partners and resting a narrative that resonates with the extended community. This role is critical to the success of our growth ambitions.

Requirements

• Minimum of 3-5 years of marketing, partnerships or program management experience
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple teams

Nice To Haves

• Experience working on crypto products and strong knowledge of crypto
• Experience working on developer products or blockchains.

Responsibilities

• Act as the primary point of contact for creators and partners. Own the onboarding for high-value creators and partners to the Base ecosystem, ensuring smooth and successful activations.
• Manage ecosystem marketing relationships and set expectations to drive alignment and partnership success.
• Be the voice of the customer and trusted advisor as to how current and future developers’ needs inform product messaging, brand differentiation, marketing content, and collateral
• Evolve the Base culture to ensure that every piece of ecosystem content reinforces Base’s core values and brand message.
• Develop a content strategy and calendar that helps provide value, education, and inspiration to the developer community.
• Act as the bridge between the customers and the product team. Share insights that lead to initiatives that can help improve builder collaboration and partnership.
• Measure and report against the performance of product marketing initiatives
• Work closely with partnerships and ecosystems teams to help joint marketing efforts on upcoming launches and GTM campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed