Ecosystem Marketing Manager

Affinity.co

About The Position

We're seeking a relationship-focused marketer to support and grow Affinity's ecosystem marketing program across our network of partners, customers, and industry influencers. This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community. You'll help execute programs that leverage the interconnected nature of PE/VC relationships to create authentic advocacy that drives pipeline growth. The tight-knit nature of private capital makes this role uniquely impactful. One well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth.

Requirements

3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
Proven track record managing customer advocacy, partner marketing, or community programs
Strong relationship-building skills and comfort engaging with senior executives
Interest in and understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
Excellent communication skills with ability to craft compelling stories
Data-driven mindset with experience measuring and optimizing relationship marketing programs
Familiarity with AI tools for research, personalization, and content creation
Collaborative approach with ability to work across marketing, sales, and customer success teams

Responsibilities

Build and manage a customer reference program featuring top-tier PE/VC firms
Create compelling case studies showcasing ROI and deal flow acceleration
Coordinate customer speaking opportunities at industry events and webinars
Own our customer advisory board program
Facilitate peer-to-peer networking among customers across different market segments
Drive co-marketing relationships with strategic partners in the private capital ecosystem
Develop joint content initiatives with portfolio companies, service providers, and technology partners
Create partner enablement materials and co-branded resources
Build and track partner referral programs that leverage existing relationships
Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
Collaborate with industry podcast hosts and thought leadership platforms
Coordinate influencer partnerships and thought leadership collaborations
Develop speaking bureau relationships for Affinity executives
Build authentic relationships within the private capital community