eContent Manager (Web Content Management) eContent Manager (Web Content Management)

Nestle Operational Services Worldwide SA•St. Louis, MO

2d•$95,000 - $142,000

About The Position

It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is eCommerce at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mind set. As an eContent Manager within our eCommerce Marketing group, you’ll drive the strategy of the digital shelf with a strong understanding of brand content, digital merchandising and retailer algorithms. What does your day-to-day look like? You will develop eContent strategies & best practices, educate brand teams, and ensure requirements are met to drive the eCommerce business. You must be able to find your ‘square’ – find passion in the work you do and develop meaningful partnerships with your customers. And if you’re naturally collaborative, curious, proactive, and digitally driven, you’ll fit right in.

Requirements

Bachelor’s Degree
5+ years of experience in eCommerce, Digital Marketing, eContent, SEO or equivalent
3+ years of experience working with eCommerce management platforms (ex. Stackline, NIQ, Commerce IQ)
2+ years of experience working with content publishing platforms (ex. Salsify, Syndigo) and project management tools (ex. Adobe Workfront)

Nice To Haves

1+ years of experience in digital shelf analytics, paid search and retail media is preferred
Must be able to travel up to 10%

Responsibilities

Develop eContent strategies & advance best practices to drive findability and conversion
Synthetize consumer, category, competitive, and retailer insights to develop strategies and bring A/B test opportunities
Effectively communicate strategies and best practices to internal and agency teams
Ensure strong creative direction and requirements compliance to produce engaging and compelling eContent
Demonstrate strong cross-functional collaboration with Sales, Category, Vendors and Agency partners to provide robust performance, competitive insights, and opportunities to develop Best-In-Class eContent
Drive eContent strategic planning, calendar execution, and measurement through soliciting cross-functional input, defining priorities and delegating tasks effectively
Lead continuous optimization planning, execution and measurement