ECommerce Manager, Digital Shelf
About The Position
The eCommerce Manager, Digital Shelf role is responsible for building out a new function at OLIPOP owning, executing and measuring our Digital Shelf across eCommerce retailers and marketplaces. This role will be a vital part of our digital growth by establishing our end-to-end content processes, co-collaborate with brand on our digital store fronts, and measure key digital shelf health metrics. The eCommerce Manager, Digital Shelf will help build our digital shelf tools and data infrastructure and then use those tools and data to develop content that converts and drives maximum digital shelf visibility. This job will require close collaboration with cross-functional teams and external partners to grow our digital shelf presence by providing expertise on assortment, content, search and taxonomy.
Requirements
- 5–8 years of experience in ecommerce, digital shelf, or omnichannel content management within a CPG, food & beverage, or consumer packaged goods organization.
- Demonstrated experience managing digital shelf execution across grocery and mass retailers (e.g., Amazon, Walmart, Target, Kroger, Instacart, regional grocers).
- Hands-on experience with content syndication platforms, PIMs, and DAMs (e.g., Salsify, Syndigo, or similar tools)
- Strong understanding of Retailer.com content requirements, SEO fundamentals, search taxonomy, and onsite merchandising principles.
- Proven ability to analyze digital shelf KPIs and translate data into insights and executional improvements.
- Experience working cross-functionally with Sales, Marketing, Commercial, and Operations teams in a matrixed CPG environment.
- Highly organized project management skills with the ability to manage multiple retailers, timelines, and stakeholders simultaneously.
- Strong communication skills with the ability to influence without authority and present insights clearly to internal teams
Nice To Haves
- Experience supporting retailer media or omnichannel marketing programs (e.g., Instacart Ads, Walmart Connect, Kroger Precision Marketing).
- Familiarity with ratings & reviews platforms and content compliance tools
- Experience in a high-growth or challenger CPG brand environment.
Responsibilities
- Process Management: Own and develop a content project management system for content deployment (creation, implementation, syndication, and analytics) across retailer.com and marketplaces
- Syndication Management: Responsible for managing content syndication internal and external PIMs and DAMS. Co-own syndicator vendor relationship with Olipop Sales Operation team.
- Digital Shelf Ownership: Direct digital shelf ownership of 5 key accounts (Amazon, Instacart, Walmart, Target, Kroger) and oversee the syndication of the rest across Content, Search, and Rating and Reviews.
- Reporting: Manages weekly/monthly/quarterly reporting cadences for various internal and external stakeholders of content performance, digital shelf KPIs, SEO and tactical execution.
- Marketing: Work cross functional with Sales, Commercial and Marketing teams to help provide strategy/best-practices on distributor media & other marketing activations
- Test & Learn: Identify new content opportunities, tech or data partners that can help Olipop grow our digital shelf presence and drive sales
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
