Ecommerce Digital Media Buyer (On-Site)
About The Position
Weâre looking for a highly experienced and results-driven Digital Media Buyer to join our team and manage paid media campaigns for our e-commerce consumer brands, Lâange Hair and OFIR Beauty. The ideal candidate will have a proven track record of scaling e-commerce brands through Meta (Facebook & Instagram), TikTok, Google Ads, YouTube, and other paid social channels. The ideal candidate for this role should excel in full-funnel campaign strategies, analytics, and performance optimization. Our ideal candidate will bring: A passion for using paid media to drive e-commerce success and has a proactive, data-driven approach. They should be experienced in managing high-budget campaigns, optimizing for performance, and developing scalable strategies. The candidate should also have in-depth knowledge of the e-commerce CPG space.
Requirements
- 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands.
- Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on other social media platforms being a plus.
- A demonstrated ability to manage large ad budgets and achieve high ROAS.
- Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards.
- Strong understanding of full-funnel advertising strategies for e-commerce and CPG.
- Experience with brand and creative marketing briefings and collaboration to help develop engaging, high-performing ad assets.
- Highly analytical and results-oriented.
- Detail-focused with strong time-management and organizational skills.
- Adaptable and eager to stay ahead of industry trends and test innovative strategies.
- Excellent communication skills to present insights and collaborate with cross-functional teams.
Nice To Haves
- Certification in Meta or Google Ads.
- Familiarity with email marketing, SMS, push notifications, and other complementary channels.
- Previous experience managing seasonal campaigns and CPG product launches.
Responsibilities
- Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others.
- Develop strategies to maximize ROAS while scaling campaigns for Integra brands.
- Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR.
- Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance.
- Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences.
- Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.
- Provide data-driven recommendations for improving overall advertising efforts.
- Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.
- Analyze industry trends and competitors to identify new strategies.
Benefits
- Medical, Dental, Vision, Life Insurance
- 401k plan
- Additional Opt-In Insurances
- Work/Life Balance
- Vacation + Sick Time Pay
- L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
