Ecommerce & Business Unit Marketing Manager

Synsus, LLC.•Houston, TX

12d

About The Position

Ecommerce & Business Unit Marketing Manager is someone who blends ecommerce strategy, marketplace analytics, and creative marketing execution. In this highly impactful role, you will support multiple business units—including Consumer Lawn & Garden, Turf & Ornamental, and Agriculture—while owning both the strategic direction and tactical execution needed to drive channel performance and brand growth.

Requirements

Proven ability to analyze data, optimize product performance, and drive measurable channel growth.
Strong experience with ecommerce channels, distributor programs, or retail marketplaces.
Demonstrated skills in directing packaging, imagery, copywriting, advertising assets, and integrated marketing initiatives.
Strong project management capabilities with experience leading cross-functional initiatives.
Ability to thrive in a fast-paced, evolving environment balancing both strategy and execution.

Nice To Haves

Experience in the lawn & garden, fertilizer, or agriculture industries.

Responsibilities

Lead ecommerce channel execution across major online retail and marketplace partners.
Ensure accuracy and optimization of product catalogs, listings, imagery, descriptions, pricing, and retailer program requirements.
Improve digital shelf performance through enhanced search visibility, merchandising best practices, promotions, and content optimization.
Partner with Supply Chain and Operations to support forecasting, inventory planning, and demand alignment driven by ecommerce activity.
Lead collaboration with global teams across analytics and creative services.
Drive creation of marketing collateral, packaging, retail-ready assets, and coordinated marketing materials for key retail accounts.
Manage website content, social media activity, trade show assets, and marketing collateral across three business units.
Develop reporting dashboards that communicate ecommerce channel performance, trends, and insights to leadership.

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