Ecommerce Business Manager

Johnson Health Tech Companies•Cottage Grove, WI

15h

About The Position

Johnson Fitness & Wellness (JFW), the nation’s largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Business Manager responsible for the overall commercial performance, strategic execution, and day-to-day optimization of an assigned ecommerce business or website. This role owns site-level revenue performance, executes ecommerce strategy, and partners cross-functionally to ensure marketing, merchandising, UX, and operations are aligned to business goals. Reporting to the Director of Ecommerce, the Ecommerce Business Manager serves as the primary owner of their site’s performance—translating high-level strategy into actionable plans, monitoring KPIs, and continuously identifying opportunities to grow revenue, improve conversion, and enhance the customer experience. This role functions as the central point of accountability for each ecommerce business and acts as the internal advocate for their brand/site across shared service teams.

Requirements

Bachelor’s degree in Business, Marketing, Ecommerce, Analytics, or a related field (or equivalent practical experience)
4–7 years of experience in ecommerce, digital commerce, or online business management
Hands-on experience managing and optimizing an ecommerce website
Strong understanding of ecommerce KPIs (conversion rate, AOV, traffic, revenue)
Experience working cross-functionally with marketing, merchandising, UX, and/or technology teams
Proven ability to analyze performance data and translate insights into action
Experience managing multiple ecommerce sites or brands
Exposure to P&L ownership or revenue accountability
Experience in a multi-brand or matrixed organization
Familiarity with CRO, testing frameworks, and ecommerce platforms
Experience with analytics and BI tools (GA, Adobe Analytics, Looker, Tableau, etc.)
Periodic travel to the corporate offices is required based on business needs

Responsibilities

Revenue and Performance Management: Drive site-level performance
Own revenue, conversion rate, AOV, and traffic performance for assigned ecommerce site(s)
Develop and execute plans to achieve sales, growth, and profitability targets
Monitor daily, weekly, and monthly performance trends and quickly identify risks or opportunities
Analyze performance drivers across traffic sources, devices, products, and customer segments
Recommend and prioritize initiatives to improve funnel performance and customer outcomes
Ecommerce Strategy Execution: Translate strategy into action
Assist in developing the ecommerce roadmap for assigned site(s) in alignment with broader ecommerce and brand strategy
Partner with marketing, merchandising, UX, and technology teams to deliver strategic initiatives
Identify site-specific opportunities that support growth (e.g., new features, merchandising strategies, promotional approaches)
Support launch of new products, collections, or site enhancements
Ensure consistent execution of brand, merchandising, and customer experience standards
Site Operations & Optimization: Ensure the site is optimized, functional, and conversion-focused
Own day-to-day site performance, including merchandising, navigation, and content updates
Partner with UX/CRO teams to test and optimize site experience
Identify and help resolve site issues impacting conversion, customer experience, or revenue
Collaborate with operations and fulfillment teams to ensure inventory availability and accurate site representation
Ensure promotions, pricing, and campaigns are implemented accurately and on time
Analytics, Reporting & Insights: Use data to inform decisions and communicate performance
Maintain regular performance reporting for assigned site(s)
Develop clear, actionable insights from data and share recommendations with stakeholders
Track progress against KPIs and strategic initiatives
Prepare business reviews highlighting results, learnings, and next steps
Leverage analytics tools (e.g., GA, BI dashboards) to inform optimization efforts
Cross-Functional Collaboration & Stakeholder Management: Act as the site’s primary internal owner
Serve as the main point of contact for assigned site across shared services (marketing, creative, UX, technology, operations)
Align cross-functional teams around priorities and timelines
Clearly communicate business needs, goals, and performance updates
Advocate for site-specific needs while balancing portfolio-level priorities
Support continuous improvement across processes and workflows
Management:
Plan, direct, and evaluate team performance with a focus on collaboration, accountability, and development
Provide mentorship, performance feedback, and professional development support to direct reports
Execute all facets of personnel management, including hiring, terminations, performance evaluations, timecard approvals, and disciplinary action when necessary
Marginal Job Functions:
Support special projects and cross-functional initiatives as assigned
Other projects as needed.