eCommerce and Digital Marketing Manager

Kimberly-Clark Corporation•Atlanta, GA

38d•Hybrid

About The Position

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. The eCommerce Digital Marketing Manager will support the delivery of Kimberly-Clark Professional's strategic business plan and "must-win" focus on omnichannel growth. The primary purpose of this position is to recommend, execute and analyze digital marketing programs to meet defined revenue and ROI targets. This role will be responsible for developing a comprehensive digital marketing plan, in conjunction with sales, for Amazon and other KCP Pure play eCommerce partners and managing the ongoing optimization of budget allocations to ensure the highest return on investments. This role will frequently interact with key distributors such as Amazon and Walmart in developing KCP's digital marketing strategy.

Requirements

Bachelor's degree with 3+ years marketing, eCommerce, or online merchandising experience.
Demonstrated ability in campaign analysis and commercial program optimization
Experience developing and executing commercial marketing plans
Demonstrated ability in ROI analysis and commercial program optimization
Working knowledge of digital KPIs
Budget planning and management experience
First-class influencing skills, including experience working within a large matrixed organization.
Strong analytical, interpersonal and project-management skills
Must be detail-oriented and deadline focused
Previous experience leading cross-functional teams in planning and execution
Able to work in a matrix organization driving collaboration across functions and stakeholders
History of working with sales, marketing teams and large customers to drive growth initiatives
Able to inspire, motivate and lead cross-functional teams to achieve outstanding results
Demonstrative positive energy to effectively represent KCP internally and externally

Nice To Haves

Experience with Amazon and Walmart Advertising
History of working with sales, marketing teams and large customers to drive growth initiatives

Responsibilities

Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP's portfolio.
Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products. Plan and execute product launches for all new products for fast sales growth in key categories.
Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance
Optimize PPC campaigns to achieve sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
Oversee strategy and execution of Sponsored Products/Brands/Display advertising. Develop creative, work with Creative team, and write copy. Troubleshoot any issues that arise through moderation, A/B testing and track performance.
Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles)
Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to develop robust reporting tools and KPI's to understanding consumer behavior, advertising ROI, measuring organic search ranking.
Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing. This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development ideas. Additionally, build and share best practices in eCommerce demand generation with marketing, sales, global eCommerce and other relevant teams

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

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