Earned Media Account Coordinator (Affiliate, Social, PR)

Backbone Media•Carbondale, CO

2d•Hybrid

About The Position

Earned Media Account Coordinator (Affiliate Marketing, Social Media, Public Relations) Carbondale, CO or Denver, CO At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matching their interests and expertise. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoors and doing great work for great brands. The Job The Earned Media Account Coordinator (AC) supports the account management team, executing the tactical elements and reporting on the outcomes of our clients' PR, Affiliate and/or Social Media campaigns. This position requires in-person work from our Carbondale, CO, or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week. Daily support for PR/Affiliate/Social Media account managers Answer affiliate inquiries and manage newsletter communication Media monitoring and tracking Media database management and list-building Help to develop pitches for campaigns, partner recruitment, and news release writing Product seeding and shipping to media Asset management for partners Prepare weekly and monthly reporting for client programs - ROI reporting and results analysis Identify new affiliates to recruit into client programs, compile and analyze reporting, track client placements, and support optimizations Assist with social media community management and influencer campaigns across multiple platforms (Facebook/Instagram, Pinterest, TikTok, etc.) Research, contract, brief, and measure influencer campaigns Help to compile and assess flat fee placements for clients Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.

Requirements

Bachelor's degree in communications, marketing, journalism, business or related field
0-2 years of professional experience
You live in Denver or Carbondale, and are willing to work 2-3 days/week from one of our offices
Have a basic understanding of the principles of marketing and advertising
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
Detail-oriented and ability to appropriately manage time across multiple accounts
Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
Ability to work with strict deadlines, juggling multiple priorities and work under pressure
Strong writing, interpersonal and communication skills
Possess strong quantitative and analytical skills
A willingness to roll up your sleeves to get the job done

Nice To Haves

Previous work in the PR, Affiliate and/or Social Media fields
Knowledgeable about affiliate marketing and how it contributes to a brand’s direct-to-consumer business
Familiarity with affiliate networks like Avantlink, Impact, etc.
Experience in Muckrack, Asana, Semrush, Google Analytics, Canva or Adobe Photoshop, video editing, influencer campaign management tools (CreatorIQ, etc.), community management tools (Sprinklr, etc.)
Proficient in research tools including RivalIQ, Google Trends, MuckRack, etc.
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor

Responsibilities

Daily support for PR/Affiliate/Social Media account managers
Answer affiliate inquiries and manage newsletter communication
Media monitoring and tracking
Media database management and list-building
Help to develop pitches for campaigns, partner recruitment, and news release writing
Product seeding and shipping to media
Asset management for partners
Prepare weekly and monthly reporting for client programs - ROI reporting and results analysis
Identify new affiliates to recruit into client programs, compile and analyze reporting, track client placements, and support optimizations
Assist with social media community management and influencer campaigns across multiple platforms (Facebook/Instagram, Pinterest, TikTok, etc.)
Research, contract, brief, and measure influencer campaigns
Help to compile and assess flat fee placements for clients