E-Commerce Manager

Revision LLC•Irving, TX

About The Position

We are seeking an analytical and operationally-focused Ecommerce Manager to spearhead the daily management and growth of our branded Direct-to-Consumer (DTC) website. The core of this role is to transform data into high-converting digital experiences while providing strategic direction for the site’s execution. As the primary owner of our Shopify storefront, you will utilize a sophisticated tech stack to drive personalized shopping journeys and long-term customer retention. You will work in tandem with an Ecommerce Specialist—who handles the day-to-day tactical execution—to ensure all initiatives are launched with precision and aligned with our broader business goals.

Requirements

Experience: 4+ years in DTC Ecommerce management, with experience guiding or supervising tactical team members.
Platform Expertise: Advanced knowledge of the Shopify admin and its broader app ecosystem.
Analytical Proficiency: Expert-level experience with GA4 and Shopify Analytics; experience collaborating with data analysts to drive business decisions.
Search Trends: Knowledgeable in traditional SEO as well as emerging GEO/AEO strategies.
Personalization & Retention: Hands-on experience with personalization tools and subscription management applications.
Collaborative Spirit: Strong ability to work with internal stakeholders—including Brand, Social, and CRM—to align business goals with technical execution.

Responsibilities

Data-Driven Shopify Management & Strategy
Operational Oversight: Lead the end-to-end functionality of the Shopify ecosystem, collaborating with the Ecommerce Specialist to maintain optimal site performance, mobile-first responsiveness, and a bug-free user experience.
Merchandising Strategy: Direct the lifecycle of product listings, landing pages, and blog content, ensuring the Specialist has the roadmap to optimize all assets for both conversion and modern search visibility.
Performance Analysis & Insights: Act as the internal lead for GA4 and Shopify Analytics; work in close partnership with our Internal Analyst to extract deep insights, monitor KPIs (AOV, CR, CLV), and translate raw data into actionable site optimizations.
Modern Search Optimization: Develop robust SEO strategies that include Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility within AI-driven search results and LLMs.
Tech Stack, Personalization & Retention
Dynamic Personalization: Leverage key components of the tech stack to deploy data-driven personalization, ensuring customers see the most relevant products and content based on their behavior.
Subscription Growth: Manage and optimize Subscribe & Save applications to drive recurring revenue, refining the subscriber experience to increase retention and reduce churn.
App Ecosystem: Evaluate and manage third-party Shopify integrations to enhance site functionality and streamline the digital journey.
Marketing, CRM & Promotional Collaboration
Stakeholder Alignment: Collaborate closely with internal marketing, creative, and inventory teams to develop and execute a comprehensive eCommerce promotional calendar.
Unified Messaging: Partner with Brand and Social teams to ensure cohesive messaging and a consistent brand voice across all digital touchpoints throughout the year.
CRM & Email Marketing: In partnership with brand stakeholders, support the execution of CRM and email marketing initiatives, ensuring email campaigns are integrated with onsite landing pages and promotional cycles.
Campaign Execution: Oversee the Specialist in the launch of promotional mechanics, including discounts, bundles, and limited-time offers, ensuring a seamless journey from "click to checkout."
Customer Experience & Quality Control
Actionable Feedback: Partner with the Customer Service team to review consumer pain points and translate feedback into site improvements.
UX/UI Optimization: Utilize heatmaps and session recordings to identify friction points in the checkout funnel and work with the team to implement data-backed solutions.