e-Commerce Digital Sales & Optimization Specialist

Comcast • Philadelphia, PA

5d • Onsite

About The Position

The e-Commerce Digital Sales & Optimization Specialist develops and executes data-driven Experiences and Sales Optimization strategies to grow digital sales and conversion. You’ll design and manage new site experiences, run A/B tests with experimentation partners; and translate consumer insights into a prioritized Digital Sales roadmap. This role manages a 15-20 project quarterly portfolio, independently prioritizes work, and acts as a resource to colleagues—delivering measurable improvements in funnel performance, revenue per visit, and customer experience.

Requirements

• Customer empathy and advocacy to translate consumer insights into better experiences.
• Inquisitive/curious—proactively explores new ideas, data cuts, and customer behaviors to uncover opportunities.
• Moderately analytical with strong research and problem-structuring skills; converts findings into clear recommendations.
• Hands-on experience with A/B testing and interpreting results to inform product/merchandising decisions.
• Strategy mindset with bias for action; capable of navigating and managing ambiguity.
• Strong collaboration and relationship-building across design, development, product, merchandising, and growth teams.
• Results-driven; accountable for outcomes and continuous improvement.

Nice To Haves

• Background in retail or telecommunications; understanding of the Xfinity customer base is highly preferred.
• Demonstrated strength in Digital Sales & Optimization, including funnel and Buy Flow improvements.
• Experience in telco-specific consumer insights or omnichannel sales alignment.
• Adobe Analytics, Quantum Metric; Telco Consumer Insights platforms

Responsibilities

• Deliver the Digital Sales roadmap to enable new features, merchandising capabilities, and sales moments.
• Partner with design and development to plan, release, and measure new experiences.
• Answer strategic questions that drive incremental sales and inform prioritization.
• Design and interpret A/B tests and iterative experiments in partnership with consumer research and experimentation teams.
• Translate behavioral analytics (e.g., pathing, error states, rage clicks) into actionable recommendations.
• Optimize the funnel to increase conversion and revenue per visit.
• Manage a quarterly portfolio of 15-20 projects, balancing discovery, test execution, analysis, and deployment.
• Coordinate cross-functional timelines; escalate blockers early; keep stakeholders aligned and accountable.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level