E-Commerce D2C Specialist

Chocoladefabriken Lindt•Kansas City, MO

37d

About The Position

As the E-Commerce D2C Specialist, you will bring your expertise around the execution of technical and digital marketing activities that support our US Direct-to-Consumer eCommerce channel. You will monitor, manage and optimize Russellstover.com's Magento web/platform content, plan and execute multiple back-end and front-end enhancements to improve and deliver on a premium end-to-end user experience, and will help accelerate strong online sales growth through supporting execution and optimization of ongoing data-driven digital marketing acquisition and retention strategies.

Requirements

Bachelors Degree.
3+ years technical execution experience of a D2C (Direct-to-Consumer) website.
Experience with eCommerce platforms Shopify or Adobe Commerce Magento.
Experience with Email, SMS campaign management platforms (Listrak, Klayvio, Mailchimp, Selligent, or similar).
Knowledge of SEO best practices and experience with site/page tagging.
Strong self-management skills, ability to work on and communicate status of multiple often-changing tasks.
Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation.
High level of attention to detail.

Nice To Haves

Bachelors Degree in Business Administration, Web Development, or related field.
Knowledge of UX/UI principles.
HTML knowledge.
CRM experience.
Strong experience with Adobe Target, Adobe Commerce Magento, and Google Tag Manager.
Effective collaboration and communication skills.

Responsibilities

Managing and updating website content, including product page enhancements, sorting rules, filters, banners, promotional assets, and other on-site functionalities. Ensuring consistency and accuracy of enhancements.
Emailing and SMS marketing campaign deployment and management using segmentation strategy. Ensuring timely and accurate campaign deployment and oversight on price and consumer promotions.
Ensuring all content is optimized for search engines by applying basic SEO principles, ensuring metadata and product descriptions are in line with SEO best practices. Managing Google Tag Manager and site/page tagging.
Conducting A/B testing and other optimization techniques to improve conversion rates and overall user experience.
Working closely with creative, marketing, and technical teams to align strategy and ensure the timely delivery of content and campaigns.
Identifying and troubleshooting technical issues related to website functionality and performance, working with the development team as necessary.
Monitoring website performance, user behavior, and key merchandising KPIs, using data to inform merchandising decisions and adjustments.
Managing ADA website compliance requirements.
Ensure adherence to Good Manufacturing Practices (GMP) guidelines during plant visits to support product quality and uphold food safety standards.
Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the company's food safety and quality objectives.
Promptly report any observed or suspected issues that may impact food safety, quality, or compliance to the designated plant personnel, to support timely corrective actions and maintain compliance.
Actively contributes to the continuous improvement of the company's Food Safety Culture through engagement and actions aligned with your role.