E-commerce Advertising Specialist

Campaignium•Springfield, MO

37d

About The Position

The E-commerce Advertising Specialist will be responsible for creating, managing, and optimizing advertising campaigns across various platforms, including Google Ads, social media, and marketplaces like Amazon. This role requires a data-driven marketer with a strong understanding of e-commerce trends, paid media strategies, and a proven track record of driving results.

Requirements

Proficiency in Google Ads, Facebook Ads Manager and Amazon Advertising
Strong analytical skills and experience using tools like Google Analytic, Data Studio or similar platforms
Excellent understanding of e-commerce KPIs, customer journeys and conversion optimization strategies
Strong project management and organizational skills
Creative mindset with a focus on data-driven decision making
Bachelor’s degree in marketing, advertising or equivalent degree preferred
3+ years of online advertising experience
2+ years of agency-side experience working with multiple clients
2+ years experience working with E-commerce clients
We're looking for applicants who live in the Springfield, Missouri area or elsewhere and are willing to relocate.

Nice To Haves

Certification in Google Ads: Measurement, Search, Display, Video, Shopping and Google Analytics is preferred

Responsibilities

Perform occasional keyword research for campaigns, as needed
Write advertising copy as needed (or collaborate with the Content Team)
Plan, execute and optimize paid advertising campaigns across Google Ads, Facebook/Instagram, Amazon and other relevant platforms
Monitor key performance indicators (KPIs) such as ROAS, CTR and CPA to evaluate campaign effectiveness and make data-driven adjustments
Allocate and manage advertising budgets to maximize ROI
Prepare marketing reports to present to client with actionable insights and recommendations to stakeholders by collecting, analyzing, and summarizing campaign data
Manage and optimize advertising on e-commerce marketplaces (e.g., Amazon, Walmart) to increase product visibility and sales
Provide technical support to sales and the creative team
Support company by researching and reporting on advertising platform updates and new functionality
Stay up to date with various certifications, new features, and new tools
Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects
Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams
Inspire and mentor advertising team members by providing guidance, clear direction, problem-solving and client management skills
Success working with E-Commerce platforms to generate successful profitable campaigns for clients.
Understand advanced E-Commerce metrics to help drive successful campaigns and analytics for clients.
Complete other duties as assigned