E-Commerce Advertising Specialist
About The Position
Bear Down Brands is a network of consumer brands (Pure Enrichment, Bentgo, Brusheez, and Verilux) that each focus on premium home, health, and personal care products. It is our mission to create elevated wellness essentials that enhance the way you care for yourself and the world around you. We are seeking a full-time, experienced Amazon PPC specialist to assist with optimizing and scaling our current advertising campaigns as well as building new campaigns. Amazon advertising will be the main focus for this role, but a small percentage of time will be spent on other Ecommerce ads including Walmart and Target. This candidate will report directly to the Director of Ecommerce Advertising.
Requirements
- Minimum 2 years of experience with Amazon Ads (keyword research, campaign structure, campaign creation, bid optimization, etc.)
- Experience working with a bid management tool - XNurta/Xmars preferred, but not required
- Strong understanding of Amazon Advertising console
- Understanding of SEO, PPC, and other digital marketing techniques
- Ability to analyze data that actions informed decision making
- Strong project management and organizational skills
Nice To Haves
- Experience with DTC, Walmart, and Target advertising preferred, but not required.
Responsibilities
- Create, manage, and optimize Amazon Advertising campaigns to drive traffic, increase sales, and maximize ACoS
- Use automated bid tool to manage and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
- Pull weekly performance reports and help summarize key metrics (ACOS, TACOS, CPC, ROAS)
- Conduct keyword research and develop targeting strategies that meet customers at each phase of the shopping journey
- Audit search term reports and identify irrelevant traffic for negative keywording
- Help monitor budgets, bids, and pacing across active campaigns
- Assist in competitor analysis and ad strategy reviews
- Collaborate with the Director of Ecommerce Advertising to test and implement new tactics
Benefits
- Competitive pay with an annual bonus potential
- Medical, dental and vision
- 401k with company matching
- Paid Time Off: Vacation (3 weeks), Sick and Holidays
- Paid Volunteer Time Off: 2 days annually
- Half-day Summer Fridays from Memorial to Labor Day
- Regular company events/initiatives
- Annual performance & compensation review
- Growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
