DTC e-Commerce Go to Market, Smartphones - LEAD

Samsung • Plano, TX

6d

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People | Excellence | Change | Integrity | Co-Prosperity

Requirements

• 8–12+ years of experience in go‑to‑market, category management, or strategy
• Proven ownership of complex, high‑stakes product launches (consumer electronics, smartphones, or similarly fast‑cycle consumer products strongly preferred)
• Experience operating at scale within a matrixed, global organization
• Strong exposure to DTC e‑commerce and omnichannel commercialization
• Bachelor degree required
• Deep understanding of launch mechanics: pricing, promotions, trade‑ins, and demand shaping
• Strong P&L mindset with ability to manage revenue–margin–inventory trade‑offs
• Customer‑first thinking grounded in data and market insight
• Ability to zoom out to define clear strategy and zoom in to drive flawless execution
• Comfort making decisions with imperfect information and tight timelines
• Scenario‑based thinking and risk management
• Exceptional stakeholder management and influence without authority
• Ability to align divergent incentives and drive decisions at speed
• Clear, executive‑level communication and storytelling in a PowerPoint format
• Strong command of launch KPIs and performance diagnostics
• Ability to use data to prioritize actions, not just report results
• Experience partnering closely with analytics and finance teams
• Hands-on advanced experience in Excel and PowerPoint
• Experience with Tableau, ideally as a Desktop app user
• Experience with Jira and Confluence
• Ownership mindset; thrives under pressure and accountability
• Bias to action with high standards for quality
• Resilient and adaptable in ambiguous environments

Nice To Haves

• Master degree/MBA strongly prefferred

Responsibilities

• Own end‑to‑end GTM strategy and execution for flagship and portfolio smartphone launches, from early planning through post‑launch optimization
• Translate global product and brand strategy into a market‑specific GTM plan for Samsung.com
• Define launch objectives, success metrics, and trade‑offs (revenue, margin, mix, inventory, brand impact)
• Lead cross‑functional launch planning across Technical Product, CX, Pricing Operations, Analytics, CRM, Supply Chain, Finance, and Legal teams
• Partner and collaborate with Product Marketing and Brand Marketing organizations
• Develop the integrated launch plan: target segments, value propositions, pricing & promo strategy, merchandising, buying CEJ, content, and CRM
• Ensure tight alignment across all launch touchpoints and customer journeys
• Own launch offer architecture (pricing, promotions, trade‑in, financing, bundles)
• Balance growth, profitability, and inventory objectives through scenario planning
• Partner with Finance to model outcomes and manage P&L trade‑offs
• Drive launch readiness across systems, operations, and channels (site readiness, inventory allocation, merchandizing, customer support)
• Run launch governance, timelines, and decision forums; identify and resolve risks early
• Act as the single‑threaded owner accountable for launch execution quality
• Own launch performance tracking and executive reporting
• Rapidly diagnose issues and course‑correct post‑launch (offers, messaging, merchandising, inventory)
• Capture and institutionalize launch learnings to improve future GTM motions
• Lead through influence in a highly matrixed, global organization
• Align stakeholders across functions

Benefits

• Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
• regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees