Downstream Marketing Manager (remote)
About The Position
Who we want Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success. Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations. Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders. Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices. What you will do Own and drive product, program, or portfolio strategy, including strategic planning, annual marketing plans, and launch execution. Analyze the competitive landscape and translate insights into differentiated marketing and go-to-market strategies. Lead segmentation, targeting, and customer engagement strategies to improve commercial effectiveness and efficiency. Establish pricing strategies aligned with business objectives, P&L drivers, and overall portfolio goals. Define success metrics, milestones, and KPIs; monitor performance and adjust strategy based on data and market feedback. Forecast sales using market trends, product performance, and financial analysis, demonstrating strong financial acumen. Conduct post-launch evaluations, applying lessons learned to optimize future initiatives and portfolio decisions. Influence and mentor across the organization, building strong cross-divisional relationships and external partnerships with key industry and market thought leaders.
Requirements
- Bachelor's degree
- Minimum 8 years of work experience
Nice To Haves
- MBA
- Minimum 5 years medical device or marketing experience
Responsibilities
- Own and drive product, program, or portfolio strategy, including strategic planning, annual marketing plans, and launch execution.
- Analyze the competitive landscape and translate insights into differentiated marketing and go-to-market strategies.
- Lead segmentation, targeting, and customer engagement strategies to improve commercial effectiveness and efficiency.
- Establish pricing strategies aligned with business objectives, P&L drivers, and overall portfolio goals.
- Define success metrics, milestones, and KPIs; monitor performance and adjust strategy based on data and market feedback.
- Forecast sales using market trends, product performance, and financial analysis, demonstrating strong financial acumen.
- Conduct post-launch evaluations, applying lessons learned to optimize future initiatives and portfolio decisions.
- Influence and mentor across the organization, building strong cross-divisional relationships and external partnerships with key industry and market thought leaders.
Benefits
- Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
- Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
