Downstream Marketing Manager

Boston Scientific • Santa Clarita, CA

9d • $97,900 - $186,000 • Hybrid

About The Position

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions. About the role: The Downstream Marketing Manager, will drive Boston Scientific's efforts to harness the Direct to Patient and HCP opportunity and to build essential capabilities required to plan, execute, and measure best-in-class performance driven marketing programs. These capabilities will enable the pain management division to identify and seize unmet or underdeveloped market opportunities and to develop industry-leading programs to reach and impact patients and HCPs. Ideal candidates will have extensive experience determining the opportunity to reach and impact patients, implanters & referring physicians and developing, executing, and measuring digital and non-digital marketing programs. This is an individual contributor role that will report to the Direct to Patient and Referrer Group Manager and support the patient, HCP and referrer marketing team on strategic program planning and execution.

Requirements

• Bachelor's degree
• 3+ years in a sales and/or clinical role or an equivalent combination of education and experience
• Experience building and maintaining relationships with customers and with leadership
• Must be a strong communicator with strong organizational skills

Nice To Haves

• Medical device sales and /or clinical education experience
• Results-oriented team player
• Ability to influence and coach team members
• Salesforce experience

Responsibilities

• Increase PAIN Patient, HCP, and Referrer awareness of pain management therapy options.
• Develop and support patient and HCP education and marketing materials, including routing and gaining medical review approval.
• Increase adoption of specific product lines, utilizing trackers, identifying opportunities for training, gaps to be addressed and execution with the help of a cross functional team.
• Review and evaluate the effectiveness of our market business insight tool, identify opportunities for revamping and execute on the changes with the digital ecosystem team.
• Partner with key franchises on the development and optimization of integrated referrer marketing plans with clearly defined objectives and value propositions, effective strategies and tactics, and actionable measurement.
• Manage the field showpad platform strategy to make sure it's up-to-date and organized.
• Connect stakeholders, drive awareness, and share learnings and best practices across franchises.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level