Division Marketing Specialist

Highwoods Properties•Raleigh, NC

67d

About The Position

Serve as the day-to-day liaison between local marketing and corporate marketing resources Champion division marketing programs and initiatives and provide periodic project updates by attending regular communication meetings with the corporate marketing team Achieve a detailed familiarity of all properties and suites within the market Research the local market to gain a solid understanding of commercial office real estate data and industry trends Act as the go-to resource for up-to-date, accurate research and market information Gain a thorough understanding of the HIW brand and portfolio to apply to all work, including evaluating logo usage and placement for all divisional needs Develop marketing plans for the division and drive the day-to-day implementation and tracking Lead the development of the marketing budget with input from division leadership and Corporate Marketing Manager Develop, create content and maintain updated marketing materials, including brochures, emails, website, data sheets, floor plans and more Manage and maintain market information on highwoods.com including quarterly checks, building additions/removals, suite/floor information and update photography as needed Manage ongoing email campaign strategy and communicate same/work with Corporate Digital Marketing Coordinator for successful implementation Research/create content for prospect email campaigns, utilizing programs to maximize targeted audience Encourage social media presence at the market level Evaluate local and regional speaking/media opportunities Draft press releases for the market, to be approved by the division leadership and the corporate office Participate and strategize community engagement efforts for the division; partnering with the team and the Highwoods Helps committee Evaluate all public relations activities for the market Create market presentations as needed Assist with leasing proposals that need graphic enhancement Produce/support Corporate Marketing with responses to Request for Proposals Prepare vacant spaces for property tours as well as coordinate property tours for prospective customers Manage CoStar and LoopNet presence, keeping data current and graphics updated Collaborate with other departments to develop a higher standard and best practice approach to the customer experience Plan/coordinate broker and customer events; coordinating with property management during event planning Coordinate holiday programming - employee, customer, broker Serve as main POC for event and promotional vendor relations Evaluate and coordinate all marketing subscriptions / donations / sponsorships Assist with local partnership marketing efforts and external marketing opportunities that leverage our assets Network with other industry professionals, attend appropriate events Manage updated floorplans and stacking plans and maintain Available Space Inventory report Coordinate all exterior/interior building photography needs Manage floor plans, site plans, building photography, etc. in both digital and hard copy Coordinate and maintain all building leasing signage Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to satisfy leasing collateral and other needs based on approved design templates, as well as creating original designs for special projects Track set up and management of vacant spaces and assist with setup in accordance with HIW standards Maintain customer, broker and asset database information for website, identify marketing opportunities and campaign initiatives Oversee promotional item buys (through corporate approved resource) and inventory for market (Includes employee, broker, customer and other gifts)

Requirements

Team player with the ability to work independently, manage priorities, attend to details and meet deadlines
Advance proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Word, Excel and PowerPoint
Strong project management skills
Strong customer service orientation a must
Creative thinker and problem solver with strong interpersonal skills
Excellent written and verbal communication skills
Ability to effectively present information in one-on-one and small group situations
Desire to be on a team of positive, success-minded individuals
Bachelor's degree in marketing, communications, or a related field
5+ years of proven work experience

Nice To Haves

Real estate experience a plus

Responsibilities

Serve as the day-to-day liaison between local marketing and corporate marketing resources
Champion division marketing programs and initiatives and provide periodic project updates by attending regular communication meetings with the corporate marketing team
Achieve a detailed familiarity of all properties and suites within the market
Research the local market to gain a solid understanding of commercial office real estate data and industry trends
Act as the go-to resource for up-to-date, accurate research and market information
Gain a thorough understanding of the HIW brand and portfolio to apply to all work, including evaluating logo usage and placement for all divisional needs
Develop marketing plans for the division and drive the day-to-day implementation and tracking
Lead the development of the marketing budget with input from division leadership and Corporate Marketing Manager
Develop, create content and maintain updated marketing materials, including brochures, emails, website, data sheets, floor plans and more
Manage and maintain market information on highwoods.com including quarterly checks, building additions/removals, suite/floor information and update photography as needed
Manage ongoing email campaign strategy and communicate same/work with Corporate Digital Marketing Coordinator for successful implementation
Research/create content for prospect email campaigns, utilizing programs to maximize targeted audience
Encourage social media presence at the market level
Evaluate local and regional speaking/media opportunities
Draft press releases for the market, to be approved by the division leadership and the corporate office
Participate and strategize community engagement efforts for the division; partnering with the team and the Highwoods Helps committee
Evaluate all public relations activities for the market
Create market presentations as needed
Assist with leasing proposals that need graphic enhancement
Produce/support Corporate Marketing with responses to Request for Proposals
Prepare vacant spaces for property tours as well as coordinate property tours for prospective customers
Manage CoStar and LoopNet presence, keeping data current and graphics updated
Collaborate with other departments to develop a higher standard and best practice approach to the customer experience
Plan/coordinate broker and customer events; coordinating with property management during event planning
Coordinate holiday programming - employee, customer, broker
Serve as main POC for event and promotional vendor relations
Evaluate and coordinate all marketing subscriptions / donations / sponsorships
Assist with local partnership marketing efforts and external marketing opportunities that leverage our assets
Network with other industry professionals, attend appropriate events
Manage updated floorplans and stacking plans and maintain Available Space Inventory report
Coordinate all exterior/interior building photography needs
Manage floor plans, site plans, building photography, etc. in both digital and hard copy
Coordinate and maintain all building leasing signage
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to satisfy leasing collateral and other needs based on approved design templates, as well as creating original designs for special projects
Track set up and management of vacant spaces and assist with setup in accordance with HIW standards
Maintain customer, broker and asset database information for website, identify marketing opportunities and campaign initiatives
Oversee promotional item buys (through corporate approved resource) and inventory for market (Includes employee, broker, customer and other gifts)