Division Marketing Specialist

Highwoods Careers•Atlanta, GA

About The Position

At Highwoods, we’re more than just a commercial real estate company—we’re in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities. Our Vision in Action People-Focused Culture: As a Highwoods teammate, you’ll work in a supportive environment where your growth and success are as important as that of our customers. Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers, their teams, and our shareholders. Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish. Ready to make an impact? Join us as we lead the evolution of commercial real estate for the benefit of our customers, communities, and investors. Let’s create exceptional experiences and environments together.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3–5 years of experience in marketing or a similar role involving property marketing and branding
Experience managing marketing budgets and tracking ROI
Event planning or corporate event coordination experience is a plus
Proficient in Social Media marketing including LinkedIn, Instagram, etc
Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Powerpoint, Word, and Excel
Familiarity with CRM systems (Salesforce/List Master preferred).
Strong understanding of email marketing platforms and digital marketing tools
Strong written and verbal communication skills
Ability to create compelling marketing collateral and messaging
Understanding of brand consistency and design principles
Ability to manage social media and e-marketing strategies on LinkedIn and Instagram
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Strong attention to detail and accuracy
Proven ability to meet deadlines and coordinate with multiple stakeholders.
Strong interpersonal skills and a customer-service mindset
Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests
Ability to work independently and collaboratively in a fast-paced environment
Ability to read, understand and to communicate information and ideas clearly in writing and orally required.

Nice To Haves

Experience working in commercial real estate (a plus but not required)
Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required

Responsibilities

Marketing Strategy & Execution: Coordinate and implement overall marketing initiatives for the division
Prepare the annual marketing budget and reconcile monthly expenses
Track and report on local marketing program performance and ROI
Identify partnership marketing opportunities and external initiatives to leverage assets
Creative Development & Brand Management: Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Ensure brand consistency across all platforms and materials
Manage promotional item purchases and inventory for gifts and events
Digital Marketing & Online Presence: Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Update and manage property pages on the company website
Maintain and update CRM and marketing database (Salesforce/List Master)
Leasing Support & Sales Enablement: Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs
Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours
Track set-up and standards of vacant space presentation
Event Planning & Customer Engagement: Plan and coordinate broker, customer, and office social events
Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup
Collaboration & Cross-Functional Coordination: Partner with internal teams (leasing, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and customer experience).
Support special projects as needed