Division Marketing Specialist

Highwoods Properties•Nashville, TN

65d

About The Position

We are seeking an experienced marketing professional to champion the division marketing programs and initiatives, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards for its 5+ million square-foot full-service Nashville office building portfolio. KEY RESPONSIBILITIES: Marketing Strategy & Execution: Coordinate and implement overall marketing initiatives for the division Prepare the annual marketing budget and reconcile monthly expenses Track and report on local marketing program performance and ROI Identify partnership marketing opportunities and external initiatives to leverage assets Creative Development & Brand Management Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media) Ensure brand consistency across all platforms and materials Manage promotional item purchases and inventory for gifts and events Digital Marketing & Online Presence Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.) Update and manage property pages on the company website Maintain and update CRM and marketing database (Salesforce) Leasing Support & Sales Enablement Develop and maintain detailed familiarity with all properties and suites in the division Create or update leasing proposal template designs and prospect tracking Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours Track set-up and standards of vacant space presentation Event Planning & Customer Engagement Plan and coordinate broker and office social events Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed Collaboration & Cross-Functional Coordination Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience). Support special projects as needed

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
3-5 years of experience in marketing or a similar role involving property marketing and branding
Experience managing marketing budgets and tracking ROI
Proficient in Social Media marketing including LinkedIn, Instagram, etc
Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to PowerPoint, Word, and Excel
Familiarity with CRM systems (Salesforce preferred).
Strong understanding of email marketing platforms and digital marketing tools
Strong written and verbal communication skills
Ability to create compelling marketing collateral and messaging
Understanding of brand consistency and design principles
Ability to manage social media and e-marketing strategies on LinkedIn and Instagram
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Strong attention to detail and accuracy
Proven ability to meet deadlines and coordinate with multiple stakeholders.
Strong interpersonal skills and a customer-service mindset
Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests
Ability to work independently and collaboratively in a fast-paced environment

Nice To Haves

Event planning or corporate event coordination experience is a plus
Experience working in commercial real estate (a plus but not required)
Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required

Responsibilities

Coordinate and implement overall marketing initiatives for the division
Prepare the annual marketing budget and reconcile monthly expenses
Track and report on local marketing program performance and ROI
Identify partnership marketing opportunities and external initiatives to leverage assets
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Ensure brand consistency across all platforms and materials
Manage promotional item purchases and inventory for gifts and events
Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Update and manage property pages on the company website
Maintain and update CRM and marketing database (Salesforce)
Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs and prospect tracking
Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours
Track set-up and standards of vacant space presentation
Plan and coordinate broker and office social events
Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed
Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
Support special projects as needed