Division Marketing Manager

Sekisui House U.S.•Nashville, TN

About The Position

This role leads the planning and execution of marketing initiatives that drive brand visibility, customer engagement, and sales performance within a specific division of the homebuilding business. The position works independently to develop and implement marketing strategies tailored to the division’s goals while ensuring alignment with corporate brand and messaging standards. The individual collaborates closely with cross-functional teams, including Sales, Design, Construction, and Communications, to influence and execute initiatives that strengthen market presence and support business results. This role also provides guidance and mentorship to marketing team members, helping to develop skills and capabilities within the division.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of 5 years of relevant marketing or field marketing experience.
Strong strategic thinking and ability to develop actionable marketing plans.
Advanced knowledge of marketing principles, tools, and best practices.
Ability to influence stakeholders across functions and levels.
Excellent communication, presentation, and collaboration skills.
Strong analytical skills with the ability to interpret data and make informed recommendations.
Project and budget management skills with the ability to prioritize multiple initiatives.
Ability to mentor and develop team members.
Problem-solving skills involving multiple issues, teams, or specialties.
Creativity in designing marketing programs that drive engagement and results.
Proficiency with marketing technology, digital tools, and analytics platforms.

Nice To Haves

Experience in homebuilding, real estate, or residential development industries.
Experience leading marketing initiatives for multi-location operations or divisions.
Experience managing or mentoring marketing team members.

Responsibilities

Develop and execute division-level marketing strategies and campaigns that drive lead generation, brand awareness, and customer engagement.
Collaborate with Sales, Design, Construction, and Corporate Marketing teams to ensure consistent messaging and alignment with corporate brand standards.
Analyze market trends, competitive activity, and customer insights to inform marketing strategies and initiatives.
Oversee the planning and execution of events, community outreach programs, and promotional activities within the division.
Monitor and report on the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
Provide guidance, coaching, and mentorship to marketing team members and support staff.
Manage marketing budgets, timelines, and resources to ensure efficient execution of initiatives.
Influence stakeholders across functions to adopt new marketing practices, approaches, and tools.
Address complex marketing challenges that require analysis, cross-team coordination, and strategic problem-solving.

Benefits

Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
Financial Future: Access a 401(k) retirement savings plan.
Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available.
Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
Pet Insurance: Enjoy discounted group pet insurance rates.

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