Marketing Specialist- Protective Division

Glen Raven

14h • Hybrid

About The Position

Glen Raven is recruiting for a Marketing Specialist which will support marketing
initiatives to grow the GlenGuard brand. The role will inform and help activate
strategies, analyze performance, support new & existing campaigns and product
launches, and enable growth initiatives defined by the marketing annual
operating plan. This role will be a key contributor to developing and executing
marketing initiatives tailored for safety decision makers in a wide range of
industries, and will play a leading role as we enter new international markets.
The ideal candidate would be a self-starter, strong collaborator, and eager to
grow with a global company. This role reports to the Marketing Director,
Protective.

This is a hybrid role based in Burlington NC, with 3 days in the office and 2
days working from home

Requirements

• BA in business, marketing, economics, psychology, math or statistics, textiles, art, design
• At least 2-3 years of marketing experience
• Experience supporting marketing plans and campaigns B2B marketing goals
• Demonstrated experience using robust mix of marketing touchpoints to drive growth
• Experience in working with cross-functional teams
• Track record of managing timelines for multiple projects at once
• Exceptional interpersonal skills, with proven ability to collaborate across functions within an organization and with external customers
• Excellent oral and written communication skills
• Fluent in English (verbal and written)
• Informal leader who builds relationships and sees initiatives through execution
• Ability to think creatively, generate options, build consensus, and execute
• Proficient skill-set in Microsoft Office including Excel and PowerPoint
• Aptitude for both strategic thinking and detail-oriented execution
• Ability to work independently on assigned projects but proactively asks for coaching when needed

Responsibilities

• Informs and contributes to building protective marketing plan, budget, and calendar of activities
• Supports activation of protective marketing plan including developing integrated ad campaigns and promotional materials, such as training and educational materials, marketing collateral, co-branded materials, activations & trade shows
• Monitors performance metrics across marketing activities (including media plan, customer POP adoption, etc), provides recommendations for improvements and implements adjustments
• In collaboration with Protective team, monitors competitive activity and conducts regular competitor analysis to inform strategic recommendations
• Guides/participates in regular update meetings with Sales partners to drive effective planning
• Collaborates with Sales to prepare for priority customer meetings. Works with Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the meeting
• Serves as a brand ambassador and supports event planning and activities in the field by attending shows, sales meetings and engaging with target audience, which made include up to 30% travel
• Helps develop co-marketing plans for priority customers and supports implementation of marketing plans

Benefits

• Benefits – Your total well-being is important. In addition to competitive health coverage, short- and long-term disability insurance, vision, dental and plan choices, we also offer telehealth visits or on-site health clinics at many locations. We also have a comprehensive wellness program that includes wellness events, health education, and mental health resources. We offer competitive PTO and holiday schedules to allow for personal time.
• Future Financial security – No matter where you are in your career, at some point, everyone winds down. We’ll help you make it happen when you’re ready to retire. We offer both a company funded pension and matching 401(k) – our investment in you and your complete future.
• Perks – From on-site fitness centers or discounted gym memberships to catered associate events, many perks come with the job. We celebrate and reward you for hard work any chance we can.
• Inclusion – We have teams of problem solvers with diverse voices. Every day, we get after it to innovate and find solutions for a better tomorrow – at home and around the world.
• Fair pay – Direct compensation that is fair and competitive with the market. Your success is our success.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees