Director, Web Development

Lehigh University•Bethlehem, PA

47d•Hybrid

About The Position

Join Lehigh University, a nationally recognized institution blending innovation and tradition in Pennsylvania's Lehigh Valley. As Director of Web Development, you'll drive our web development and ensure the university's website serves as a dynamic hub for communication and engagement. The Director, Web Development leads the planning, development, and execution of a comprehensive web development strategy to position Lehigh University's website as a central tool for advancing key communications and marketing objectives. Identifies departmental needs, sets priorities, and supervises senior web developer staff to ensure the successful implementation of new and ongoing web development initiatives that help advance Lehigh's mission, vision, and strategic goals.

Requirements

Bachelor's Degree in Communications, Marketing, Liberal Arts, Computer Science, Information Technology or related field
Five to eight years of related work experience within a Marketing, Communication, and/or Web Development Organization required
SEO/AIO/AEO/GEO Techniques, Certification
Web Accessibility Training and Certification
DevOps Training for IT managers
Solid understanding of website production workflow and management. Expertise in modern web development and related internet technologies
Experience developing HTML and Drupal-based websites
Understanding of social media platforms, digital advertising platforms and integrated digital campaigns
Ability to work across a large, matrixed organization and create a sense of community and belonging
Deep management experience, ability to give and receive feedback and maintain a culture of transparency

Responsibilities

Leads the development of Drupal-based and HTML web sites for the university, manages relevant departmental priorities, workflows, and operations.
Supervises, directs and manages senior web developer staff and their professional growth.
Serves as primary project manager and conducts project status meetings to confirm priorities, roles and responsibilities to ensure timely delivery of standards-compliant Drupal-based and HTML web development projects and initiatives, including websites and web-based storytelling experiences.
In collaboration with content creators, defines scope and goals, sets deadlines, assigns tasks, and coordinates across teams to deliver high quality on-brand web content and technology projects on time.
Manages annual departmental and project expenditures to stay within established budget parameters.
Hires and manages web development contractors and other service providers.
Reinforces university and communication department goals, policies and procedures.
Partner with Library and Technology Services/Web and Mobile Services and other University partners on aligning websites and providing consistency across Lehigh's web ecosystems. Reduce redundancy and adopt streamlined workflows.
Oversees the proactive management of UCPA's Drupal-based Content Management System and platform architecture, including version upgrades and content migrations.
Oversees account administration, training and technical assistance for content editors of relevant Drupal Content Management System (CMS) and other systems.
Support Executive Director, Content Distribution to integrate content creation and distribution, centering audience needs and experiences related to the web environment in alignment with the university's content strategy.
Partners with the Executive Director, Content Distribution, to develop, manage, and execute a comprehensive web strategy, including defining priorities, allocating resources, and managing staffing needs.
Enhances the discoverability of Lehigh content by researching keyword phrases and prompts and deploying tactics to improve and lead SEO/AEO/AIO/GEO efforts that ensures web content and page structure is positioned for improved visibility in search engine queries and AI-related prompts/citations and links.
Research, evaluate and discuss with team opportunities for AI/AR/VR integration and potential roadmaps for deployment.
Serve as a thought leader and provide guidance across the university about the use and adoption of AI, misinformation protocol, and a strategic approach to connecting LLMs, machine learning, AI and the future of university digitally generated content. Create opportunities to share information, web governance guidance and provide direction across MarComm communities of practice and the university.
Analyzes technical issues, performs troubleshooting activities and provides technical assistance related to overall web development, production and publishing issues.

Benefits

Lehigh University offers a comprehensive and family friendly benefits package which includes but is not limited to Health Care, Retirement and Educational benefits.

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