Director, Visual Merchandising

The Vitamin Shoppe•Secaucus, NJ

19h

About The Position

The Director, Visual Merchandising, is responsible for leading the development and execution of a cohesive, brand-right visual merchandising strategy across all stores, digital, and the entire platform. This role drives a compelling “retailtainment” experience that seamlessly connects in-store and digital touchpoints, enhances the customer journey, and supports business objectives. This leader defines, designs, and implements innovative visual merchandising strategies that bring the brand to life, optimize product presentation, and maximize sales productivity. The role partners closely with Merchandising, Planning, Marketing, and Store Operations to ensure consistent, impactful execution across the fleet.

Requirements

Bachelor’s degree in Merchandising, Marketing, Business, or a related field
8–10+ years of progressive experience in visual merchandising, with demonstrated leadership at a multi-store or national level
Proven ability to develop and execute visual merchandising strategies that drive sales and enhance the customer experience
Strong understanding of retail merchandising principles, including planograms, product flow, and in-store presentation standards
Experience partnering cross-functionally with Merchandising, Planning, Marketing, and Store Operations teams
Demonstrated ability to influence stakeholders and drive alignment in a matrixed organization
Strong analytical and problem-solving skills, with the ability to translate insights into actionable recommendations
Excellent communication and presentation skills, with the ability to clearly articulate strategies and concepts

Nice To Haves

Experience in specialty retail, health and wellness, or CPG-driven retail environments
Background in omni-channel or digitally integrated retail environments
Experience leading or supporting “retailtainment” or experiential retail concepts
Familiarity with visual merchandising tools, space planning software, or planogram systems (e.g., JDA, Blue Yonder, or similar)
Proven track record of test-and-learn approaches to improve store experience and visual impact
Strategic thinker with a strong balance of creativity and commercial acumen
Customer-centric mindset with a passion for creating engaging, brand-right experiences
Results-oriented leader who can translate vision into execution across a large store fleet
Collaborative and influential, with the ability to build strong partnerships across functions
Comfortable operating in a fast-paced, evolving environment with shifting priorities

Responsibilities

Visual Merchandising Strategy & Execution
Define, design, and implement a comprehensive visual merchandising strategy aligned to brand standards and business objectives
Lead a national “retailtainment” approach that enhances the in-store experience while connecting to digital and omni-channel initiatives
Develop brand-appropriate visual merchandising direction that supports product storytelling, category priorities, and commercial goals
Create visually compelling, customer-centric displays that drive engagement and conversion
Store Experience & Presentation Standards
Establish and maintain standards for in-store presentation, including feature areas, endcaps, and front-of-store opportunities
Identify and communicate key product and promotional messages to ensure a clear and consistent customer experience
Ensure visual merchandising standards are consistently executed across all locations and the entire organization.
Planograms & Floor Strategy
Develop seasonal pre-plans that clearly communicate visual merchandising strategies to Merchandising and Planning partners
Guide floor feature strategies to highlight key products, launches, and promotional priorities
Cross-Functional Partnership
Partner closely with Merchandising and Planning teams to optimize assortment and maximize visual presentation
Collaborate with Marketing and Store Operations to ensure alignment between campaigns, product launches, and in-store execution
Influence cross-functional stakeholders through clear, insight-driven recommendations
Continuous Improvement & Innovation
Evaluate visual merchandising effectiveness and identify opportunities to enhance the customer experience and drive sales for the entire platform.
Stay informed on industry trends and competitive practices to continuously evolve visual merchandising strategies
Test and implement new concepts to improve store experience and visual impact
Leadership & Team Scope
Lead, coach, and develop a team of direct reports, fostering strong performance, accountability, and professional growth
Set clear priorities and direction for the visual merchandising function, ensuring alignment with broader business objectives
Provide hands-on leadership while empowering the team to execute with excellence and creativity
Build a collaborative, high-performing team environment that partners effectively across functions