Director, US LORBRENA/Lung HCP Marketing

Pfizer • New York City, NY

11h

About The Position

ROLE SUMMARY The Lung cancer portfolio is one of the fastest growing portfolios in Pfizer Oncology and includes the following brands: LORBRENA and BRAFTOVI/MEKTOVI Lung. Lung cancer is the most common cancer, and LORBRENA, our ALK+ inhibitor has been prescribed to over 12,000 patients since launching in the US in 2018. The practice-changing 5-year follow-up data from ASCO 2024 has led to 40% growth in 2025 and has solidified LORBRENA’s position in treating patients with ALK+ metastatic non-small cell lung cancer (NSCLC). We anticipate additional follow-up analysis of the pivotal Phase 3 CROWN trial data to be presented later this year to further strengthen the medicine’s position in the current treatment paradigm. The Director LORBRENA/Lung Marketing position will report to the US Lung Team Lead and will be responsible for the following: 1. leading the development of LORBRENA’s non-personal HCP strategy, 2. Co-creating promotional strategy and tactics with the LORBRENA HCP strategy lead, 3. working across the lung portfolio to lead non-personal promotional analytics and engagement. Activities associated with this position include strategic marketing, tactical planning, data & analytics. The Director will work closely with internal and external partners, including, CMO, media, market analytics, Regulatory, Legal, Medical Affairs, TLELs, Advocacy, other members of the brand team, and agencies.

Requirements

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Bachelor’s Degree required; advanced degree preferred
• 8+ years pharmaceutical/biotech marketing experience preferred; 7+ with MS/MBA
• Previous in-line US/global Marketing experience and/or understanding of advanced lung cancer landscape preferred
• Performance in prior positions demonstrates that candidate is well-prepared to advance their Marketing career beyond this role
• Demonstrated ability to develop actionable insights from complex clinical data and market research
• Knowledge of OPDP regulations and FDA promotional policy, Clinical Development, and Medical Affairs
• Strong leadership and ability to influence across functional stakeholders, including senior executives, to set direction, align work efforts, and ensure outstanding execution
• Strong collaboration skills, working effectively with both internal teams and co-promotion partner
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for the science of oncology and for helping patients with cancer
• Experience with the management of external agencies/ vendors as well as project budgets and timelines
• High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate
• Excellent oral, written and presentation skills

Nice To Haves

• Oncology, specialty, or rare disease marketing experience
• MBA or other related graduate-level degree
• Experience working across a portfolio of brands
• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
• Fosters a culture of collaboration and teamwork
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
• Comfort with ambiguity, and complex “white space” environments
• Agilemindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines

Responsibilities

• Lead development of LORBRENA non-personal promotion HCP strategy and tactics, including digital and media placement strategy in close collaboration with the LORBRENA HCP lead
• Develop and lead Lung Portfolio strategy across customers including peer-to-peer strategy
• Own insight gathering and oversee execution of all 3rd party programs across lung portfolio, ensure insights are embedded into lung portfolio strategy and tactics
• Own all promotional projects through the Medical, Legal and Regulatory review process and ensure that materials and programs are compliant
• Lead efforts to coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to ensure strategic and tactical alignment and execution for all personal promotional materials
• Manage outside agencies: develop project briefs, execute projects, and manage timelines, while ensuring consistency with product positioning, brand guidelines, company goals, and ethics
• Propose and manage detailed budget for responsible tactics

Benefits

• a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees