Director, US Brand Marketing
About The Position
The LEGO® Group is seeking a Director of US Brand Marketing to set the strategic direction for brand marketing in the US market. This critical leadership role involves managing a brand marketing team, partnering with Global marketing counterparts, and building strategic relationships with retailers and IP partners to drive brand growth. The ideal candidate is a proven brand strategist and people leader with experience navigating complex, global organizations and translating business ambitions into compelling, audience-first storytelling and experiences. The mission statement for The LEGO Group US marketing team is to effectively and efficiently grow our brand by putting our audiences at the core of everything we do, translating overarching business ambitions into actionable, lasting storytelling and experiences in the US. The Director of US Brand Marketing is a critical leader and growth driver within the US business unit.
Requirements
- Proven proficiency in brand management, long-term planning, strategy development and portfolio management; global premium consumer brand preferred
- Demonstrated people leadership experience, preferably in a global setting developing direct and indirect team members
- Excellent collaborator management across all levels of an organization both internally and externally; effective communication style to drive influence
- Strong business sense with a proven ability to turn data into insights. A continuous improvement outlook ensures that past findings and insights are included in future activities and processes.
- Experience leading and completing multiple projects (local and global) at one time, with the ability to problem solve while delivering sound recommendations
- Ability & willingness to travel; expectation 4-6 trips per year, domestic and international
- Previous experience working with / within a global marketing organization
- Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures
Responsibilities
- Set the overall brand marketing strategy and direction for a growing segment in the US
- Lead and manage a brand marketing team, ensuring alignment with business goals of The LEGO Group
- Partner closely with Global marketing teams to ensuring consistency and local market relevance/adaption of our global strategy
- Develop and oversee brand marketing budgets, ensuring effective and efficient resource allocation
- Build and maintain strategic partnership and relationships to enhance brand presence (including with our 3rd party retailers and IP partners)
- Monitor industry trends and adapt marketing strategies to maintain competitiveness
Benefits
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
