Director, Subscriber Growth & Retention | Titleist Performance

Acushnet Holdings Corp•California, MD

52d•$158,670 - $253,585

About The Position

As the Director, Subscriber Growth & Retention, you will spearhead the performance and lifecycle marketing strategy, crafting a unified, data-driven approach to expand the Titleist Performance subscription/application base across both B2C and B2B segments, boost engagement, and enhance long-term retention and revenue. Reporting to the Head of Titleist Performance, you'll lead both acquisition and retention initiatives, build a high-performing marketing team, and define a forward-looking roadmap that connects with dedicated golfers at every stage of their journey. Your leadership will be instrumental in solidifying Titleist's position as the premier destination for golf fitness and player development. We encourage you to learn more about TPI and the approaches brought to life by TPI co-founders, Dr. Greg Rose and Dave Phillips.

Requirements

Minimum of 10 years in growth marketing
Proven track record in performance marketing within a digital environment
Specific experience in the application development space
Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight
Strong cross-functional communication skills
Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies
Skilled in stakeholder communication and management across varying levels of complexity
Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams
Experience working in a collaborative, matrixed, and communicative environment
Proficiency in analytics and marketing technology platforms such as Tableau or similar tools
Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement
Bachelor's Degree in Business Administration or a relevant field, MBA preferred

Nice To Haves

Preferred experience with successful premium subscriptions.
Start-up environment experience is a plus

Responsibilities

Define and drive growth strategy
Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing
Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences
Identify consumer trends aligned with Titleist's performance and long-term growth goals
Translate insights into actionable, tangible initiatives
Lead performance marketing and media strategy
Oversee paid media, search, social, and in-app marketing efforts
Ensure high-impact execution across all performance channels
Leverage data and analytics
Use data to assess campaign effectiveness and uncover key trends
Prioritize high-impact marketing opportunities across the user lifecycle
Cross-functional collaboration
Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams
Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience
Budget management
Manage and allocate budgets to support growth marketing strategies effectively