Director, Member Growth & Retention
About The Position
The Director, Member Growth & Retention leads Christianity Today’s (CT) Membership Growth pillar with a strong emphasis on hands-on execution and people leadership. In this role, you will own subscription strategy across CT Magazine, CT Online, CT Pastors, and subscription-adjacent products. You will be responsible for the full subscription lifecycle, overseeing acquisition, conversion, engagement, renewal, and win-back to ensure a healthy and growing subscription base aligned with CT’s mission to serve the church with thoughtful Christian journalism. This role manages a small but high-impact team focused on audience-based marketing. As a player-coach, this individual will both drive strategy and stay close to the work, building simple structures and processes, managing budgets, and collaborating with other leaders to align membership growth initiatives with CT’s broader ministry and revenue goals.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Data/Analytics, Communications, or related field required.
- 7–10+ years of experience in subscription growth, lifecycle marketing, product growth, or digital revenue strategy in a media, SaaS, or content-driven organization.
- Demonstrated expertise in digital subscription or recurring revenue models, including acquisition, onboarding, engagement, churn reduction, and win-back.
- Hands-on familiarity with performance marketing (e.g., search, social, display, programmatic, and/or affiliate), including planning, optimization, and measurement.
- Proven experience owning and managing budgets, including forecasting, channel allocation, and ROI analysis.
- Significant people management experience, including leading and developing a small team with manager- and specialist-level contributors (ideally including paid media and lifecycle roles).
Nice To Haves
- Experience working in a mission-driven, editorially focused, or faith-based organization preferred.
- Demonstrated understanding of (or strong interest in learning) the Christian marketplace, church dynamics, and ministry needs.
Responsibilities
- Drive Member Growth & Retention
- Membership Growth Team Management & Cross-Functional Collaboration
- Christian Marketplace Engagement & Ministry Stewardship
- Perform additional job-related duties as assigned.
Benefits
- CT offers a comprehensive benefits package - check out our careers page to learn more
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What This Job Offers
Job Type
Full-time
Career Level
Director
