Director, Sponsorship Valuation
About The Position
We are seeking a strategic and analytically driven Director, Sponsorship Valuation to lead the development of robust valuation methodologies and revenue models that shape high-value sponsorship strategies for rights holders and brands. This role sits within the Partnership Consulting team, which advises clients across sponsorship and venue development with a focus on go-to-market strategy and ROI frameworks. Our work enables organizations to quantify commercial impact, optimize partnership structures, and guide long-term investment decisions. The Director will be responsible for asset valuation, marquee package valuation, sponsorship strategy, and the development of comprehensive models that project and optimize sponsorship revenue. This role is central to shaping how rights holders and brands quantify, structure, and optimize sponsorship investments. The Director, Sponsorship Valuation will directly influence go-to-market strategy, commercial architecture, and long-term revenue growth for leading organizations across sports and entertainment.
Requirements
- 5+ years of experience in sponsorship valuation, partnership consulting, commercial strategy, or sports/entertainment advisory
- Strong financial modeling expertise with the ability to build complex, defensible revenue projections
- Experience valuing integrated sponsorship packages, including naming rights and premium assets
- Deep understanding of sponsorship economics, pricing strategy, and partnership structures
- Ability to synthesize quantitative analysis into clear commercial recommendations
- Strong executive presence and client-facing experience
- Advanced financial modeling and scenario planning
- Commercial acumen and market awareness
- Strategic thinking and problem-solving
- Clear and persuasive communication
- Detail-oriented with high analytical rigor
- Ability to manage multiple high-value projects simultaneously
Responsibilities
- Sponsorship Asset & Package Valuation Lead valuation of sponsorship assets across sports, entertainment, and venue properties
- Develop defensible methodologies for pricing individual assets and integrated sponsorship packages
- Structure and value marquee partnerships, including naming rights and flagship agreements
- Ensure valuation frameworks reflect market dynamics, brand objectives, and performance benchmarks
- Revenue Modeling & Commercial Forecasting Build and oversee sponsorship revenue projection models across new and existing properties
- Develop long-term commercial forecasts to support venue development and strategic growth initiatives
- Stress-test revenue assumptions and scenario-plan across varying commercial strategies
- Translate modeling outputs into clear strategic recommendations for senior stakeholders
- Sponsorship Strategy & Go-To-Market Advisory Support clients in defining sponsorship architectures, tiering strategies, and inventory packaging
- Design go-to-market strategies that maximize commercial yield and long-term partnership value
- Align valuation outputs with sales strategy and positioning narratives
- Advise on pricing strategy, renewal negotiations, and portfolio optimization
- ROI & Impact Frameworks Partner with internal and external stakeholders to design ROI frameworks that quantify commercial impact
- Integrate performance data, brand lift metrics, and commercial outcomes into valuation logic
- Help clients make data-driven decisions around long-term sponsorship investment
- Leadership & Collaboration Lead cross-functional teams across analytics, research, and consulting
- Mentor and develop junior team members
- Contribute to thought leadership and continuous innovation in valuation methodologies
- Support business development through proposal development and client presentations
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
