Director, Sponsorship Valuation

Two Circles•New York, NY

2d•$140,000 - $170,000

About The Position

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. About the Role We are seeking a strategic and analytically driven Director, Sponsorship Valuation to lead the development of robust valuation methodologies and revenue models that shape high-value sponsorship strategies for rights holders and brands. This role sits within the Partnership Consulting team, which advises clients across sponsorship and venue development with a focus on go-to-market strategy and ROI frameworks. Our work enables organizations to quantify commercial impact, optimize partnership structures, and guide long-term investment decisions. The Director will be responsible for asset valuation, marquee package valuation, sponsorship strategy, and the development of comprehensive models that project and optimize sponsorship revenue. This role is central to shaping how rights holders and brands quantify, structure, and optimize sponsorship investments. The Director, Sponsorship Valuation will directly influence go-to-market strategy, commercial architecture, and long-term revenue growth for leading organizations across sports and entertainment.

Requirements

5+ years of experience in sponsorship valuation, partnership consulting, commercial strategy, or sports/entertainment advisory
Strong financial modeling expertise with the ability to build complex, defensible revenue projections
Experience valuing integrated sponsorship packages, including naming rights and premium assets
Deep understanding of sponsorship economics, pricing strategy, and partnership structures
Ability to synthesize quantitative analysis into clear commercial recommendations
Strong executive presence and client-facing experience
Advanced financial modeling and scenario planning
Commercial acumen and market awareness
Strategic thinking and problem-solving
Clear and persuasive communication
Detail-oriented with high analytical rigor
Ability to manage multiple high-value projects simultaneously

Responsibilities

Lead valuation of sponsorship assets across sports, entertainment, and venue properties
Develop defensible methodologies for pricing individual assets and integrated sponsorship packages
Structure and value marquee partnerships, including naming rights and flagship agreements
Ensure valuation frameworks reflect market dynamics, brand objectives, and performance benchmarks
Build and oversee sponsorship revenue projection models across new and existing properties
Develop long-term commercial forecasts to support venue development and strategic growth initiatives
Stress-test revenue assumptions and scenario-plan across varying commercial strategies
Translate modeling outputs into clear strategic recommendations for senior stakeholders
Support clients in defining sponsorship architectures, tiering strategies, and inventory packaging
Design go-to-market strategies that maximize commercial yield and long-term partnership value
Align valuation outputs with sales strategy and positioning narratives
Advise on pricing strategy, renewal negotiations, and portfolio optimization
Partner with internal and external stakeholders to design ROI frameworks that quantify commercial impact
Integrate performance data, brand lift metrics, and commercial outcomes into valuation logic
Help clients make data-driven decisions around long-term sponsorship investment
Lead cross-functional teams across analytics, research, and consulting
Mentor and develop junior team members
Contribute to thought leadership and continuous innovation in valuation methodologies
Support business development through proposal development and client presentations