Director, Social Media & Content

New York Racing Association•El Monte, CA

3d•Hybrid

About The Position

Manages a team of individual contributors and/or Supervisors and is accountable for conducting effective performance management. Allocates resources to meet objectives and goals of the Brand Marketing team. Directs operations for strategic initiatives and serves as a primary point of contact for internal stakeholders. Oversees the development and implementation of brand strategies through holistic, consumer-centric activation to maximize product/brand appeal to target customers.

Requirements

Proven experience in social media strategy and content leadership.
Strong understanding of digital marketing, analytics, and engagement trends.
Excellent storytelling, communication, and project management skills.
Experience leading and developing creative teams.
Bachelor’s degree in marketing or related field

Nice To Haves

Influencing Skills
Value Propositions
Content Strategy
Search Engine Optimization
Brand Strategy
Go-to-Market Strategy
Integrated Marketing Communications
Public Relations

Responsibilities

Develops tactical and operational plans for the Brand Marketing team and supports organizational objectives and business goals.
Leads the execution of marketing campaigns and ensures alignment with corporate brand strategy.
Directs the analysis of market research data to drive consumer engagement and brand differentiation.
Implements policies and procedures to improve marketing efficiency and effectiveness.
Oversees budget allocation for marketing activities and ensures resources are utilized efficiently.
Lead social media strategy across all platforms, ensuring brand consistency.
Oversee content creation, including written, visual, and video assets.
Manage and mentor a team of social media and content specialists.
Analyze performance metrics to optimize campaigns and content strategies.
Collaborate with marketing, PR, and creative teams to integrate content initiatives.