Director, Social Media and Content Strategy

Rag & Bone•New York, NY

35d

About The Position

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future. Position Summary We are seeking a strategic, creative, and data-driven Head of Social Media (Director, Social Media) to lead and scale our global social media presence. This individual will be responsible for developing and executing a world-class social media strategy that drives brand awareness, community engagement, and revenue growth.

Requirements

6–10 years of progressive experience in social media, preferably in fashion, beauty, lifestyle, or luxury sectors.
Proven success in building and managing a high-impact social media strategy across multiple platforms.
Strong leadership experience with a collaborative, hands-on approach.
A sharp eye for visual storytelling, tone, and brand consistency.
Deep understanding of social media analytics, tools (e.g., Sprout, Later, Dash Hudson), and trends.
Experience working with influencers, content creators, and user-generated content.
Ability to think both creatively and analytically.
Excellent written and verbal communication skills.
Comfortable in a fast-paced, entrepreneurial environment.

Nice To Haves

Experience with paid social strategy and performance marketing.
Knowledge of SEO and how it integrates with social media.
Familiarity with emerging platforms and global markets.

Responsibilities

Develop and lead the overall social media strategy across all platforms (Instagram, TikTok, YouTube, X, Pinterest, LinkedIn, etc.) aligned with brand objectives.
Manage and grow a team of social media managers, content creators, and community specialists.
Collaborate with creative, PR, e-commerce, and influencer teams to align messaging and campaigns across all customer touchpoints.
Oversee the creation and curation of compelling content, ensuring it reflects the brand voice, aesthetics, and seasonal narratives.
Utilize analytics and insights to optimize content, track KPIs, and continuously improve engagement, reach, and ROI.
Collaborate on the execution of paid and organic social media campaigns, including product launches, influencer collaborations, and brand moments in partnership with the digital marketing team.
Stay ahead of trends, platform updates, and cultural moments to keep the brand relevant and ahead of the curve.
Foster and grow our online community, encouraging two-way engagement and creating advocates for the brand.
Own and manage the social media calendar, integrating key marketing initiatives, product drops, and events.