Director, Social Media Analytics & Operational Governance

Morgan Stanley • New York, NY

1d

About The Position

Morgan Stanley is seeking a highly skilled Director of Social Media Analytics and Operational Governance to join our Brand Marketing team. This individual's role will be twofold: to identify data-driven insights that inform strategic decision making, and to create and implement robust social media governance practices. The ideal candidate will be able to translate complex data into actionable insights, will demonstrate a natural aptitude for implementing and maintaining governance processes and can excel in performance-driven environments. As part of a collaborative, high-performing team, you will have the opportunity to influence the digital presence of a leading global financial services firm. This role offers exposure to senior leadership, cross-functional collaboration, and a culture that values partnership, professional growth, and the balance of creativity with discipline.

Requirements

• Bachelor's Degree with over 6 years of experience in social media listening, community management, analytics, strategy, and competitive research. Financial services or regulated industry experience preferred.
• Proficient in using metrics and analytics to measure, report, and optimize social media performance, with strong Excel skills.
• In-depth knowledge of social media monitoring and management tools (e.g., Sprinklr, Khoros, Brandwatch, Tableau, Adobe Analytics) and expertise in building dashboards, queries, and using Boolean logic for social listening.
• Familiar with governance frameworks and regulatory requirements affecting social media operations.
• Proven expertise in social media management, particularly on LinkedIn and YouTube.
• Strong organizational skills with the ability to multitask and prioritize high-volume, high-priority initiatives with a commitment to accuracy.
• Excellent communication and collaboration abilities.
• Experience with and interest in AI.

Nice To Haves

• Financial services or regulated industry experience preferred.

Responsibilities

• Analyze and interpret data from social media platforms to monitor key performance indicators (KPIs) such as interactions, views, click-through rates, and follower growth.
• Produce clear, visually engaging reports for stakeholders, including senior leadership, marketing teams, and cross-functional partners.
• Develop and manage information architecture, including custom fields, tagging, user permissions and themes.
• Promote collaboration within the marketing team and across departments to enhance the impact of social media initiatives.
• Stay informed on social media trends and best practices.
• Identify, assess, and manage social media and operational risks, including data privacy and remediation plans.
• Ensure compliance with social media policies, regulations, and internal standards.
• Oversee content signoff and approval processes and maintain and update process documents.
• Collaborate across teams to ensure governance compliance and operational efficiency.
• Promote a culture of accountability, transparency, and ethical decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees