Vans: Director, Site Merchandising & Content

VF Corporation • Costa Mesa, CA

19d • Onsite

About The Position

The Director of Digital Merchandising and Content is a strategic, creative, and analytical leader responsible for shaping the digital shopping experience on Vans.com across the US and Canada. This role works closely with Marketing, Merchandising, Planning, and Technology teams to deliver a best-in-class digital customer experience. This role sits on the eCommerce Team, reporting into the Head of eCommerce, and reports into the Vans HQ 3 days/week (Costa Mesa). Let’s break down that day-in-the-life a bit more.

Requirements

• Proven track record of driving business growth and evolution through strategic digital merchandising and data-driven optimization
• Deep understanding of e-commerce platforms and analytics tools
• Have a pulse on rapidly changing digital landscape, and a passion for digital innovation and transformation
• Strong leadership and mentorship skills, with meaningful experience managing cross functional teams
• Passion for digital innovation and transformation, and a customer-first mindset
• 10+ years of experience and professional achievements, ideally within digital merchandising, site operations, content strategy, and/or SEO

Responsibilities

• Drive the digital merchandising strategy and execution, and oversee a robust content calendar that balances storytelling and commercial priorities with data driven insights
• Lead and mentor a team of Site Merchandisers, Content Planners, and Search Engine Optimization Specialists
• Partner with cross-functional teams to drive critical business outcomes:
• Partner with Tech and Product Teams to prioritize and implement new tools and features that elevate the site experience and drive conversion
• Partner closely with Merchandising and Marketing Teams, to develop customer-first content that drives engagement and conversion
• Partner with Planning Teams to deliver against financial goals
• Leverage reporting and analytics to drive actionable insights that drive continuous improvement and innovation
• Develop best-in-class, scalable digital merchandising processes and reporting that drive both efficiency and effectiveness

Benefits

• extensive development and growth opportunities for your current and future positions
• a competitive compensation package
• a strong benefits package that includes medical, dental, vision, and 401(k)
• a diverse and inclusive culture based on respect, connection, and authenticity

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed