Director, SEO
About The Position
We are seeking an experienced and visionary Director of SEO to build and lead the organic growth strategy for our rapidly expanding Direct-to-Consumer business. This leader will define our SEO roadmap, drive growth across organic search channels, and partner cross-functionally to improve discoverability, content authority, and conversion across Transcarent’s digital ecosystem. The ideal candidate is a hands-on strategist and operator who can merge technical SEO expertise with content strategy, consumer insights, and data-driven experimentation. You will be responsible for scaling organic acquisition, improving site health and performance, and delivering sustainable growth that aligns with our mission to transform consumer healthcare. This is a high-impact leadership role for someone who thrives in fast-moving environments, loves building foundational systems, and is ready to shape the future of organic search in healthcare.
Requirements
- 10+ years of progressive experience in SEO, including 5+ years in a leadership or strategic owner role.
- Proven track record driving organic growth in a consumer-facing or D2C business, ideally within digital health, wellness, or other regulated/complex categories.
- Deep technical SEO expertise with experience partnering directly with Product and Engineering teams.
- Strong proficiency with SEO and analytics platforms (GSC, Ahrefs/Semrush, Screaming Frog, Looker/Tableau, Adobe/GA4, etc.).
- Demonstrated ability to develop holistic SEO content strategies aligned with brand voice and consumer intent.
- Excellent stakeholder management skills, with a track record of influencing senior leaders and cross-functional partners.
- Highly analytical, data-driven mindset paired with strong storytelling and communication skills.
- Comfort operating in fast-paced, high-growth environments with evolving priorities.
Nice To Haves
- Experience in healthcare, insurtech, telehealth, wellness, or similarly regulated industries.
- Familiarity with local SEO, healthcare-specific schema, or medical content requirements.
- Experience scaling SEO operations from the ground up at an early- or growth-stage company.
- Understanding of conversion rate optimization and its interplay with organic search.
Responsibilities
- Develop and own Transcarent’s long-term SEO strategy for D2C, including technical SEO, content SEO, local SEO (if applicable), and emerging search opportunities.
- Create and execute a data-backed roadmap that drives measurable organic growth across priority lines of business.
- Partner with Brand, Content, Product, and Growth Marketing teams to ensure SEO best practices are integrated across all digital initiatives.
- Lead technical SEO audits, diagnostics, and ongoing site health improvements related to crawlability, indexing, site speed, IA, schema, and Core Web Vitals.
- Partner closely with Engineering and Product to implement technical optimizations and scalable SEO infrastructure.
- Establish processes and tools for monitoring ranking performance, site quality, and search visibility.
- Drive the development of SEO-led content strategies, including editorial calendars, topic clusters, keyword research, and semantic content frameworks.
- Work with internal and external writers to ensure content meets both brand standards and search intent.
- Identify opportunities to build domain authority through content, editorial partnerships, and digital PR.
- Create and maintain dashboards to track keyword rankings, traffic, conversion, engagement, and ROI of organic channels.
- Lead ongoing experimentation and testing to refine SEO strategies (content formats, metadata, internal linking, etc.).
- Collaborate with Analytics to define KPIs, reporting frameworks, and attribution models for organic growth.
- Serve as the primary SEO expert and evangelist across the organization.
- Lead agency partners, contractors, and cross-functional teams involved in SEO initiatives.
- Influence broader product, content, and brand strategy through insights from search trends, consumer intent, and competitive analysis.
Benefits
- Competitive medical, dental, and vision coverage
- Competitive 401(k) Plan with a generous company match
- Flexible Time Off/Paid Time Off, 12 paid holidays
- Protection Plans including Life Insurance, Disability Insurance, and Supplemental Insurance
- Mental Health and Wellness benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
