We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: The Director/Senior Director, Marketing Project Management will spearhead the creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines while leading a team towards greater efficiency and development in their roles. How you’ll CREATE: Ideate, curate, and execute marketing campaigns for a roster of artists from start to finish. Collaborate with internal departments to shape the narrative for assigned artists and projects. Effectively present ideas, strategies, and data to align and motivate teams towards a common goal. Quantify the success and efficiency of marketing campaigns and strategic initiatives to drive awareness, convert passive fans to superfans, and increase sales & streaming to meet collective goals. Manage and grow relationships with top-level artists, managers, and other partners. Responsible for cultivating a positive work environment and spreading values of respect, clarity, and communication amongst teams and individuals. Drive revenue from recorded music sales, merchandise, ticketing, brand partnerships and sync opportunities. Lead cross-functional teams (strong project management, organization, and communication skills – oral and written skills are a must) Keep up with competitive marketplace and identify new approaches to consumer behavior in an ever-changing world. Problem solve under pressure with consideration of all parties involved. Manage project budgets with oversight across all departments. Build project timelines in collaboration with internal teams based on strategic tentpoles. Serve on the Senior Marketing Core and be responsible for bringing important issues to the room to continually improve processes and initiatives Lead Marketing Project Manager and Marketing Coordinator with clear communication of expectations, encourage assertiveness, and help develop growth opportunities within the roles. Other responsibilities as required
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees