Director, Sales

SeaWorld•San Diego, CA

11d•$85,000 - $95,000

About The Position

The Director of Sales at SeaWorld San Diego will spearhead strategic planning and leadership to escalate sales growth. This position is crucial for the tactical planning and implementation of sales strategies aimed at enhancing financial performance and cultivating new business opportunities. Responsibilities include meeting annual sales goals, fostering new business, orchestrating the sales team, leading and supporting in cold calling, generating leads, and managing event execution. Leading the sales team and initiatives at SeaWorld San Diego to boost attendance and revenue, while meeting per capita and yield objectives. Strategic planning and execution of Sales operations for all designated market segments within the sales domain. Actively engage in daily sales team activities, including sales calls, communication, contract negotiations, product development, etc. Develop analyses, revenue models, sales, territory, and market plans, collateral, and budgets to achieve targets. Maintain a strong presence within the community and markets impacting SEA's business. Propel attendance, revenue, and boost sales through group bookings or Sales distribution channels in culinary/merchandise and other non-admission areas. Evaluate program effectiveness & ROI. Set individual objectives and manage the sales team's projects and priorities. Guide individual and team growth through coaching, feedback, training, and performance management. Timely develop and present budget, aiming for optimal return on investment. Create and implement systems and ticket products in collaboration with SEA and park teams to widen ticket and other revenue product distribution and introduce new offerings. Strategic supervision of direct-to-consumer ticket products, ensuring alignment with sales and marketing communications. Develop proactive contingency plans to guarantee target achievement. Host and inform key customers and customer groups. Undertake additional projects/duties for the overall advancement of the organization.

Requirements

Minimum of 3 years' experience in sales and sales strategy with a documented record of success, and at least 3 years in the theme park, tourism, and/or hospitality sectors
Bachelor's degree, MBA preferred, or equivalent combination of 12+ years of work/education experience
At least 5 years of management/leadership experience
Advanced proficiency in MS Word, Excel, and PowerPoint for professional proposals, pricing models, graphs, and presentations
Strong written/verbal communication skills; able to read, write and speak English
Ability to speak in public

Responsibilities

Meeting annual sales goals
Fostering new business
Orchestrating the sales team
Leading and supporting in cold calling
Generating leads
Managing event execution
Leading the sales team and initiatives at SeaWorld San Diego to boost attendance and revenue, while meeting per capita and yield objectives
Strategic planning and execution of Sales operations for all designated market segments within the sales domain
Actively engage in daily sales team activities, including sales calls, communication, contract negotiations, product development, etc.
Develop analyses, revenue models, sales, territory, and market plans, collateral, and budgets to achieve targets
Maintain a strong presence within the community and markets impacting SEA's business
Propel attendance, revenue, and boost sales through group bookings or Sales distribution channels in culinary/merchandise and other non-admission areas
Evaluate program effectiveness & ROI
Set individual objectives and manage the sales team's projects and priorities
Guide individual and team growth through coaching, feedback, training, and performance management
Timely develop and present budget, aiming for optimal return on investment
Create and implement systems and ticket products in collaboration with SEA and park teams to widen ticket and other revenue product distribution and introduce new offerings
Strategic supervision of direct-to-consumer ticket products, ensuring alignment with sales and marketing communications
Develop proactive contingency plans to guarantee target achievement
Host and inform key customers and customer groups
Undertake additional projects/duties for the overall advancement of the organization