Director, Sales - RIVERA DINING GROUP

Riviera Dining Group Inc•Miami, FL

About The Position

The Director, Sales will lead, elevate, and execute the sales strategy across a growing portfolio of luxury, high-volume restaurants, nightlife experiences, and membership-based hospitality venues. This role oversees Reservations, Membership Sales, VIP Services, Private Events Sales, and all Guest Relations functions with an unwavering focus on revenue optimization, service excellence, and brand integrity. Reporting to the Partner & Chief Sales Officer, the ideal candidate is a strategic, operational, and people-focused leader with a proven track record in luxury hospitality, nightlife, and high-volume environments. They will build scalable systems, mentor high-performing teams, and ensure that every guest touchpoint reflects the brand’s elevated standards.

Requirements

10+ years of luxury hospitality, nightlife, or high-volume restaurant sales leadership experience required as a VP or Senior Director.
Understanding and experience in the Miami hospitality market desirable
Proven leadership experience managing large, diverse teams across multiple locations.
Strong understanding of CRM systems, reservations platforms, yield strategy, and membership-based sales models.
Exceptional communication, negotiation, and relationship-building skills.
Demonstrated ability to thrive in dynamic, fast-paced environments with high expectations and accountability.
Experience working closely with ownership and C-suite leadership preferred.
Must have existing industry networks in and ensure confidentiality of clientele and brand.
Ability to adapt to an existing operational flow and identify opportunities for improvement after gaining a full understanding of all sub-departments within the Sales division—including Events, Membership, VIP, Reservations, Guest Relations, and Concierge programs—and develop robust KPI monitoring frameworks for each.

Nice To Haves

Luxury guest experience mindset
Executive presence and leadership maturity
Strategic planning and operational execution
Revenue management and analytical strength
Relationship stewardship and hospitality EQ
Solution-oriented decision making

Responsibilities

Develop and execute a comprehensive sales plan aligned with business goals, revenue targets, and brand standards.
Lead oversight of reservations strategy, ensuring optimal booking flow, table mix strategy, and yield management.
Set and monitor KPIs for all sales channels: reservations, VIP sales, memberships, private events, and corporate business.
Partner with Marketing, Operations, Culinary, and Finance to support growth initiatives, openings, and brand expansion.
Manage and forecast sales pipelines across venues, identifying risks and opportunities.
Oversee end-to-end membership lifecycle including recruitment, onboarding, engagement, renewal, and retention.
Lead VIP guest strategy ensuring white-glove service standards and experience personalization across venues.
Maintain top-tier industry relationships and develop proactive outreach programs to attract and retain high-value clientele.
Ensure reservations teams execute service, tone, and brand protocols with accuracy and hospitality.
Oversee Guest Relations teams handling escalations, high-touch experiences, service recovery, and VIP routing.
Implement operational efficiencies, predictive forecasting, and guest segmentation tools.
Lead, mentor, and develop a high-performing team inclusive of Reservations Managers, Membership Director, VIP, Guest Relations teams, and Sales Managers.
Foster a high-accountability, service-driven culture rooted in teamwork, discipline, and excellence.
Conduct ongoing training, succession planning, and performance evaluation.
Oversee revenue management systems, CRM functionality, reservations software, and reporting dashboards.
Ensure all compliance and brand protocols are followed including data privacy and communication standards.
Deliver high-level reporting to executive leadership with insights and action-based recommendations.