Director Sales US - Golf

PUMA

25d•$156,000 - $216,060

About The Position

YOUR MISSION Lead, promote and cultivate Cobra Puma Golf’s company mission, vision, and values across all US sales functions. Align with VP of Sales to create a 3-year vision and develop a strategic commercial strategy to achieve desired results. Implement seasonal commercial strategies to support company goals and financial targets. Develop US sales goals by quarter and by category, deliver accurate forecasts to appropriate parties on time, as defined by VP of Sales. Exceed financial targets by leading the US sales team to achieve annual sales and profit objectives. Responsible for leading and developing RSMs and OSRs toward company financial goals in sales & merchandising. Provide direction and guidance to support RSMs within all facets of the business. Build, maintain and develop the sales force. Improve sales rep impact and efficiency through training and development. Strengthen the sales force by generating a pool of potential external sales professionals. Guide and build internal sales candidates to be ready for entry level territories. Build and maintain relationships and business developments with all key regional accounts. Conduct regular territory and key regional business reviews to identify shortfalls and areas for growth. Assist in running strategically efficient prelines by appropriate target setting, tracking and order capture. Analyze categorical sales performance to identify opportunities and create proposals, products and programs that drive incremental business. Support the sales team with analytical expertise and updated, easy to understand reporting. Assist in optimizing and enhancing our staff and fitting programs. Work directly with merchandising and marketing to provide sales insights on assortments and marketing material that support margin rich sell-in and sell-through. Clearly communicate cadences and plans of product segmentation, repositions, MAP policies and overarching strategies that define our products in market. Develop and evolve financially responsible sales programs. Evolve sales incentives to drive excitement through contests and rewards captured by top performers. Define consistent forecasting strategies withing product and finance to enhance accuracies. Travel throughout the US market to monitor and manage US brand strategy. Ensure strong working relationships between Customer Service, Credit, Operations, Merchandising, Marketing, and Sales teams to create a cohesive business unit. Attend regional and national sales meetings and trade shows as requested. Continuously monitor and report on competitors’ activities and performance.

Requirements

BA or equivalent. Masters a plus.
Financial savvy along with strong analytical ability and an overall business orientation.
10+ years’ experience in US golf club and apparel sales within defined territory, along with strong technical skills in hard goods and soft goods.
Ability to travel extensively through regional market, 40-50% travel.
Credible knowledge and experience of Key Accounts in the specialty golf retail market is required.
Extensive COBRA PUMA Golf knowledge as well as sports apparel experience are necessary to be successful in this role.
Supervisory experience is required along with proven leadership, communication, follow through, presentation and time management skills.
Must be able to convincingly monitor, produce, and present metrics, reports, and product information applying high proficiency in PowerPoint and Excel, to customers as well as COBRA PUMA Golf sales management, while meeting business deadlines and fulfilling supervisory responsibility.

Responsibilities

Lead, promote and cultivate Cobra Puma Golf’s company mission, vision, and values across all US sales functions.
Align with VP of Sales to create a 3-year vision and develop a strategic commercial strategy to achieve desired results.
Implement seasonal commercial strategies to support company goals and financial targets.
Develop US sales goals by quarter and by category, deliver accurate forecasts to appropriate parties on time, as defined by VP of Sales.
Exceed financial targets by leading the US sales team to achieve annual sales and profit objectives.
Responsible for leading and developing RSMs and OSRs toward company financial goals in sales & merchandising.
Provide direction and guidance to support RSMs within all facets of the business.
Build, maintain and develop the sales force.
Improve sales rep impact and efficiency through training and development.
Strengthen the sales force by generating a pool of potential external sales professionals.
Guide and build internal sales candidates to be ready for entry level territories.
Build and maintain relationships and business developments with all key regional accounts.
Conduct regular territory and key regional business reviews to identify shortfalls and areas for growth.
Assist in running strategically efficient prelines by appropriate target setting, tracking and order capture.
Analyze categorical sales performance to identify opportunities and create proposals, products and programs that drive incremental business.
Support the sales team with analytical expertise and updated, easy to understand reporting.
Assist in optimizing and enhancing our staff and fitting programs.
Work directly with merchandising and marketing to provide sales insights on assortments and marketing material that support margin rich sell-in and sell-through.
Clearly communicate cadences and plans of product segmentation, repositions, MAP policies and overarching strategies that define our products in market.
Develop and evolve financially responsible sales programs.
Evolve sales incentives to drive excitement through contests and rewards captured by top performers.
Define consistent forecasting strategies withing product and finance to enhance accuracies.
Travel throughout the US market to monitor and manage US brand strategy.
Ensure strong working relationships between Customer Service, Credit, Operations, Merchandising, Marketing, and Sales teams to create a cohesive business unit.
Attend regional and national sales meetings and trade shows as requested.
Continuously monitor and report on competitors’ activities and performance.