Director, Sales Planning

KEEN Footwear • Portland, OR

1d

About The Position

The Director, Sales Planning leads the forecasting and strategic account planning across wholesale collaborating with cross-functional stakeholders to drive long-term growth. Directs the sales-to-stock analysis for strategic accounts, collaborating with account teams and top-tier accounts to develop advanced ladder planning tools for optimal Open-to-Buy (OTB) planning. This pivotal role drives excellence in sales planning and sales operations across the organization, supporting strong integration with Sales, Demand Planning, Customer Service, and Finance teams. The Director oversees comprehensive sell-through reporting and analysis, delivering executive-level metrics and key performance indicators (KPIs) for the wholesale in the US. This role drives regional market health in sales to stock, ST in market with proactive analysis of the business, category and key product franchises.

Requirements

• Bachelor's Degree in Business, Economics, Marketing, Finance, or related field required.
• Minimum eight (8) years of experience in Sales Planning, Merchandise Planning, Retail Buying, or Sales Operations.
• Minimum three (3) years of people leadership experience.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
• Advanced analytical and critical thinking skills, with the ability to translate complex data into actionable business decisions.
• Strong business acumen across Wholesale, Retail, and DTC channels, including understanding of sales, inventory, and financial drivers.
• Expertise in sales planning and forecasting processes, including sales-to-stock, OTB, and inventory management principles.
• Ability to lead cross-functional planning and drive alignment across sales, finance, and demand planning teams.
• Strong communication and storytelling skills, with the ability to present insights and recommendations to senior stakeholders.
• Proven ability to build and maintain relationships with internal leaders and key external partners.
• Ability to influence decision-making at multiple levels without direct authority.
• Experience designing and optimizing processes, tools, and KPI frameworks to improve business performance.
• People leadership and talent development skills, with the ability to build and manage high-performing teams.
• Proficiency in business systems and analytics tools, including Excel, PowerPoint, and PowerBI.

Responsibilities

• Owns sales-to-stock strategy and execution for the top 50 strategic accounts, directing planning to optimize account health, inventory flow, and revenue performance through direct engagement with key accounts and sales leadership.
• Leads and develops a planning organization, establishing talent strategy, capability building, and performance standards to drive brand and commercial outcomes.
• Owns the wholesale forecasting and analytics function, partnering with demand planning and finance to align forecasts with financial targets and operational plans.
• Defines and directs ladder planning and open-to-buy (OTB) strategies for top accounts and across wholesale channels, enabling long-term growth and inventory optimization.
• Leads distribution evaluation, analyzing account base, distribution channels as well key product franchises to maximize market productivity.
• Directs sell-through analysis and reporting, creating sophisticated dashboards in PowerBI for internal and external stakeholders, facilitating information sharing with top customers and during key account meetings.
• Owns the development of account planning frameworks, tools, and performance metrics, enabling standardized, data-driven engagement accounts.
• Directs the development of sell-in tools and materials, ensuring alignment with sales strategy, planning insights, and account needs.
• Defines KPI checks and balances, reporting systems, and execution strategies to support immediate business opportunities and revenue generation across wholesale.

What This Job Offers

• Job Type: Full-time
• Career Level: Director