Director, Sales - Full Service Lodging

Careers at Pressed•Culver City, CA

11d

About The Position

The Director of Sales, Full-Service Lodging (FSL) is a quota-carrying, growth-driving leader responsible for expanding Pressed Juicery’s presence across full-service hotels, resorts, and upscale lifestyle lodging brands. This role opens new doors, designs pilots that convert, and scales profitable multi-property rollouts across management companies, ownership groups, and brand-level programs. This role begins as a Hunter position (90/10) - focused on prospecting, pitching, piloting, and closing new hotel groups and flagship properties. As the business matures, it will transition toward 70/30 Hunter/Farmer, with expanded accountability for strategic portfolio growth, program adoption across managed and franchised properties, and long-term chain account development.

Requirements

8+ years of food & beverage or wellness CPG sales experience; 5+ years selling into full-service lodging or large-format hospitality accounts.
Proven track record securing multi-property hotel partnerships or brand-approved programs.
At least two multi-region or national hospitality wins scaled in the last 3–5 years.
Fluency in foodservice operations: procurement structures, REITS, MCOs, GPOs, distributor systems, and property-level implementation.
Data-driven seller who sets velocity targets, monitors waste, reads P&Ls, and protects margin.
Solution-oriented, proactive problem solver with strong follow-through.
CRM proficiency (Salesforce or similar) with excellent communication and storytelling skills.
Ability to travel as needed.
Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E-Verify program. Please click here to learn more about the E-Verify program.

Nice To Haves

Existing relationships within major hotel groups, ownership companies, or upscale lifestyle hospitality brands strongly preferred.

Responsibilities

Own the full-service lodging growth plan and quota across lifestyle, resort, convention, and premium hotel brands; deliver multimillion-dollar new revenue.
Maintain 3× pipeline coverage with disciplined stage definitions (prospecting → discovery → pilot → expansion → rollout).
Present insight-driven recommendations that elevate decision quality for hotel culinary, F&B, wellness, procurement, and brand teams.
Protect deal economics within guardrails; partner closely with Finance on pricing, rebates, and program structure.
Demonstrate disciplined follow-through, structured communication, and proactive problem-solving to remove roadblocks and accelerate deals.
Prospect, pitch, and close top hotel operators, ownership groups, and brand-level decision makers.
Navigate complex organizational structures, including corporate F&B, brand ops, procurement, wellness teams, and property-level leadership.
Build trusted relationships at the Director/VP level; flex communication style to match stakeholder sophistication and decision path.
Represent Pressed with exceptional preparation and polish at industry events, partner conferences, and on-property showcases.
Bridge communication between corporate decision makers and property-level operators using clear, scalable handoff processes that drive adoption.
Design and lead structured pilots (typically 8–12 weeks) with defined KPIs: velocity, waste, sell-through, merchandising compliance, sampling calendars, and success thresholds.
Identify risks early and provide clear, executable operational solutions to ensure pilots convert to broader expansion.
Scale proven programs into multi-region or multi-brand rollouts, including training, POS/in-room collateral, merchandising, and operational launch kits.
Partner with hotel F&B leaders to optimize menu placement, grab-and-go positioning, wellness offerings, and program compliance.
Activate distribution lanes across broadline, regional DSD, and cold-chain partners.
Collaborate cross-functionally to validate operational feasibility, including pack-outs, storage, labor, and throughput.
Troubleshoot issues quickly and decisively, bringing forward informed solutions grounded in operational reality.
Strengthen reliability by aligning chain requirements with distributor and operator capabilities, ensuring consistent supply and flawless launch execution.
Drive forecast accuracy using pilot performance, property-level orders, chain-wide trends, and distributor insights.
Maintain CRM discipline, ensuring accurate stage progression and clean pipeline hygiene.
Partner with Marketing to develop co-marketing opportunities, wellness activations, LTOs, and brand stories that enhance hotel partner positioning.
Model clarity, accountability, and structured communication across all internal teams.