Director, Retail Marketing

Traeger Grills•Salt Lake, UT

About The Position

Welcome to the Traegerhood: Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us! What You'll Do: The ideal candidate brings deep retail experience, a track record of building and scaling retail partnerships and a passion for delivering omnichannel brand experiences across channels. Preferred location is Salt Lake City, remote candidates may be considered. How You'll Help Us Win:

Requirements

12+ years of experience in retail, channel marketing, CPG with 5+ years in a leadership role.
Strong background in driving success with existing partners, managing launches and optimizing investments for growth
Expertise in owning/managing a marketing budget, partner negotiations and optimizing spends for measurable impact, specifically retail media networks.
Experience leading fixture/display programs for retailers.
Demonstrated ability to lead and inspire teams, especially in retail leadership, with strong strategic thinking and analytical acumen.
Excellent relationship management, communication skills and building tools to support retail performance narratives.

Responsibilities

Develop & execute Traeger & Meater’s long range retail channel growth strategy across US and Canada.
Oversee go-to-market planning and execution for new product launches and promotions.
Drive retail marketing initiatives that enhance brand awareness, product visibility and sell through across retail partners across in store and online assets.
Build & maintain strong partnerships with key retailers including Amazon (a must), Hardware (Home Depot, Ace), Walmart and leading regional chains.
Lead, mentor & develop a team (5+ employees) of retail marketing managers across retail accounts and visual merchandising, fostering a culture of collaboration, innovation & accountability.
Partner cross functionally with sales, brand marketing & creative, operations, finance to ensure alignment on priorities, budget & launches.
Drive integration across retail media networks (RMNs), retailer online channel and in store merchandising to create seamless omnichannel shopping journeys.
Collaborate externally with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth and brand presence.
Leverage shopper data, retail insights and analytics to drive strategy and improve retail effectiveness.
Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals.
Build out a scorecard & check in system to monitor & report on retail performance.