Director, Programmatic & Partnerships

Versant•Universal City, CA

22h•$185,000 - $225,000•Hybrid

About The Position

Versant is building a new, high-impact programmatic revenue function to support the growth of the Fandango Movie Network. We are seeking a Programmatic Account Executive to serve as the Programmatic Owner, responsible for driving revenue across Programmatic Guaranteed (PG), Private Marketplaces (PMP), and indirect programmatic demand. This role blends sales leadership, programmatic strategy, and revenue ownership in a fast-growing, build-mode organization. You will act as the primary programmatic point of contact for agencies, studios, DSPs, and internal teams.

Requirements

5–10+ years in programmatic sales, agency trading desks, or publisher-side programmatic
Strong experience selling Programmatic Guaranteed and PMPs
Deep familiarity with CTV, AVOD, DSPs, and SSPs
Comfortable working across sales, operations, and monetization teams
Thrives in a build-mode, fast-growing media company

Responsibilities

Own a book of business across agencies, studios, and advertisers for programmatic buying
Drive revenue through PG, PMP, and strategic programmatic partnerships
Identify and grow new programmatic demand across agencies, DSPs, and brand teams
Serve as the primary programmatic contact for assigned partners
Own the overall programmatic revenue model across direct and indirect demand
Partner with yield and monetization teams to:
Set pricing and floor strategy
Prioritize SSPs and DSPs
Balance guaranteed deals with backfill to maximize total revenue
Use market data, delivery trends, and buyer behavior to continuously refine how inventory is sold
Work closely with:
Programmatic Operations on deal setup, pacing, and delivery
Yield & Supply on performance and optimization
Direct Sales to support hybrid and studio-driven opportunities
Ensure sold deals are executed cleanly and scale over time
Build and maintain relationships with:
Holding companies
Agency trading desks
DSPs (TTD, DV360, Amazon, Yahoo, etc.)
Serve as a trusted voice on programmatic strategy, pricing, and product capabilities